Hello online world, here you are! Your place on the Internet is a reality: your website is online, your Google Analytics is installed, and you even have a Facebook and Instagram page. Keep those converting website visitors coming! Peering at your Google Analytics page, not much is happening yet. Tomorrow then? Next week? A month from now? You have some visitors, but not yet what you actually envisioned. What went wrong? It can be due to several things, but our first question is: is your website designed to be visitor-friendly? Check it out with our tips and find out where you stand!
How do I view my visitor numbers and their visiting time with Google Analytics?
Web design & Google rating
A user-friendly website is great for your visitors, of course, but also for your Google rating. Google values well-designed websites where visitors find the information they need. How does Google check this? ¨Time on page¨ is an important term here, for example: the longer visitors are on your website, the higher Google rates your website. There are several ways to provide your visitors with the information they need, but as far as we are concerned, everything starts with your web design. Your text and social media campaign can be so clever: if your website does not have a good design, visitors will not stay. How do you accommodate Google and your visitor? Read about it here!
1. Beautiful design = orderly design
In just a few seconds, your website visitor makes the decision whether to continue viewing your website or not. You may have set up your website to your liking, but have you thought about the visitor's purpose? Will he get an answer to his question quickly? Make sure the most important information is at the top of the screen, in a clear and uncluttered way. Tell immediately who you are and what kind of service you provide and also respond to your target audience. It shouldn't matter whether your visitor is looking on his tablet, computer screen or smartphone: simplicity is key! Keep it clear.
2. Web design for all devices
It was already important, but it's becoming increasingly important that your website displays well on smartphones. Check it out for yourself: how often do you view a website on your phone? The survey figures shed light on this: in 2018, 58% of website visitors came in via phone! A nice website for desktop and tablet is also important, but smartphone viewing is at the top in anno 2020. Because, what do you do when you visit a website via mobile that doesn't look pleasant? You bounce: you leave immediately, looking for a better option.
How do you keep your mobile visitor from leaving? For example, by:
- Pleasant large print and sufficient line spacing
- Short sentences and clear text blocks
- Title headings, bullets, lists and white spaces
This may be news to you, but web agencies have long known this, of course. At Monkey Vision , we create optimal web designs: user-friendly & responsive. Need help from an expert team? Let us design your website!
3. Image viewing: beautiful, useful optimized images
Your design and text have an important relationship to each other, which should be well proportioned. However, another factor comes into play here: your images. If you have a company or service that is not easily captured in images, you would be wise to hire a designer and/or photographer: they know what works and what doesn't and they know how to capture your company perfectly. People simply like to look at pictures, so with beautiful, enlightening images you will retain your visitor. Make sure your images are optimized: maximum resolution with low load time. A designer or photographer knows exactly how to do this and what the best resolution is for your website.
4. Show your professionalism with internal links
Through links on your pages that point to other pages you give the reader the opportunity to click through to further information on your website. Good for the reader: He sees directly where related information can be found on the website. Good for Google: Visitors read, click and stay longer on your website. Google sees that you post really useful information that the visitor wants to read.
5. Add cases
Through text, design and beautiful images, you show who you are and provide necessary information to visitors. However, you are often only really judged as transparent and knowledgeable if you can show what your company has already delivered. Therefore, create a portfolio page and show cases that you are proud of. Like a beautiful product, a great customer relationship, a promising project: all things you want to show your visitor. If the visitor can identify with a case, he is also more likely to contact you.
6. Get your website development from a pro design agency
A smart web design that attracts visitors, keeps them on your website and provides conversions must be well put together. A website builder has an in-house team that can optimize this for you and keep an eye on the elaboration. Once your website is in good shape, the longer term work together can look at how you can expand and grow further. Are you curious how we can reach and retain your target audience through smart web design? Come talk to us sometime!
