We've talked about Google Analytics before in our blogs. Google Analytics ' website statistics are very important to use and provide informative, quantitative data. However, the tool does not clearly indicate where and when website visitors dropped out and more importantly, why? Therefore, it is important to investigate the mouse behavior of your website visitors. And the perfect way to do that is Hotjar.
Analyze website visitors
If you want to keep improving your website you will need to continuously analyze the behavior of your website visitors. Can your website visitors find everything easily? Can they easily get in touch with us? Often it turns out that website visitors behave differently than you predicted. Earlier in our blog Successful Online - Tools we already started talking about the tool Hotjar. With this tool you can gain insight into visitor behavior. You can see exactly what visitors do on your page. You can use this qualitative information as feedback. We will explain in this blog what features Hotjar has and how you can use it.
Heatmaps
Heatmaps zijn een visuele weergave van waar bezoekers klikken, bewegen en scrollen. Hiermee kun je makkelijk zien welk deel van de website het meest interessant is voor bezoekers. Hier kun je op inspelen door op de plekken waar veel gekeken wordt belangrijke informatie, aanbiedingen of advertenties te plaatsen. Als je ziet dat websitebezoekers veel klikken op plekken waar volgens jou geen belangrijke informatie staat kun je je afvragen waarom ze daar klikken. Is er misschien iets onduidelijk of is de plaats van een belangrijke link niet goed?
Ook kun je links die je wellicht nog niet had ingesteld aanpassen. Klikken bezoekers misschien op een plaatje dat nog niet klikbaar is gemaakt? Hierdoor zouden ze sneller afgeleid kunnen zijn en de pagina sneller verlaten. Verdiep je dus goed in de links op je pagina. Analyseer ook hoe ze een formulier invullen. Is alles duidelijk of zul je het formulier aan moeten passen?
Recordings
With Hotjar's Recordings feature, you go one step further. You now see not only the visitor's mouse clicks or movements, but now the entire session is recorded, allowing you to see the exact behavior and navigation of the website visitor. You can now easily get feedback on the strengths and weaknesses of your website. It is important, however, that you draw conclusions only after several Recordings.
Funnels
The Funnels feature allows you to see how many visitors abandon at a particular page. If you have an action on your website that consists of multiple steps, or a funnel, you can analyze these steps in a funnel view. Think of a purchase in an ecommerce store or a sign-up process that consists of multiple steps. By analyzing each step in the funnel view, you can clearly see at which step the most dropouts occur. You can use this information to improve the steps.
Forms
On many websites, forms are key conversion goals. That’s where the action needs to happen. In practice, contact forms are often still too long or user-unfriendly. With the Forms feature, you can see how many visitors fill out a specific form. In addition to the percentage, you can also see how long it takes visitors to complete the form. You can also see at which field they abandon the form. Use this valuable information to optimize your contact form so it no longer acts as a conversion killer.
Polls
Hotjar biedt een mogelijkheid aan waarbij bezoekers via een knop gelijk feedback kunnen geven. Met de Polls functie kun je jouw bezoekers op een laagdrempelige en effectieve manier vragen om hun feedback en mening. Deze mening is uiteraard weer erg waardevol.
Je kunt zelf instellen op welk device je de Poll wil laten verschijnen en op welk moment. De Poll zal dan opkomen als een pop-up. Deze simpele en snelle manier om informatie te verkrijgen zal de websitebezoeker minder snel vermoeien dan een lange vragenlijst.
Surveys
If you don't get enough information with the Poll function, you can also choose the Survey function. With the Surveys feature, you can have users fill out a questionnaire not only through your website, but through almost any means - a short survey where you can ask the visitor more than one question. Visitors can be notified on specific pages through a pop-up. Also with this fucntion, you can control when the pop-up appears.
Recruiters
The Recruiters feature allows you to ask visitors for help optimizing your website. The difference between the Poll and Recruiters feature is that visitors can leave data here. Choose an inviting title and text that will attract the visitor.
In general, there are more tools like Hotjar that have even more capabilities. However, there are no providers that have launched seven analysis and feedback tools for a relatively low price. Test Hotjar first with a basic account and then check out the features of a Business and Pro account. The tool is very user-friendly and easy to install. Still need help? We have a lot of experience installing Hotjar and analyzing data. Get in touch with us!
