What are the SEO trends for 2020? We tell you everything you can expect in the new year in terms of SEO in this blog. We can at least give you a sneak peek: SEO will continue to matter for your website in 2020! With each year, Google makes its algorithm more advanced and the updates keep coming. Why does Google do this? Because they are always working toward that enduring goal: making sure Google users quickly find the appropriate, quality information they are looking for! So this is what all trends are about: how do you create a good experience for your visitors on your website?
At Monkey Vision , we take this into account anyway: when we make a website design, we make sure it incorporates all the important SEO elements and also satisfies modern web design. Would you like a website design in Remote that meets the SEO-trends of 2020? Then contact us!
Why SEO remains important in 2020
SEO remains an important part of your marketing, even in 2020. Companies are increasingly opting for the option of online advertising and, as a result, sometimes neglect their SEO. However, SEO is often a cheaper solution, especially in view of the future: online advertisements are only increasing in price. In addition, SEO remains relevant for you as a company, because you are more independent than with advertisements and can continuously attract website visitors using relevant and up-to-date search terms. When you have a website designed by a professional web design agency, they will always strive for this as well.
SEO and web design anno 2020: the benefits
Zoals gezegd blijft Google zijn algoritme updaten en wordt de zoekmachine steeds geavanceerder. Hierdoor kan Google jouw website en webdesign met de tijd steeds beter beoordelen en zien of jouw content van kwaliteit is. Je hoeft hiervoor geen trucjes uit te halen: je moet juist gaan laten zien waar je kwaliteiten liggen. Zorg dat je jouw websitebezoekers van goede inhoud voorziet en speel in op hun vragen. Dit kun je zelf doen, maar je kunt jouw strategie ook een tandje hoger zetten. Als je jouw website laat maken door een webdesignbureau kunnen zij een SEO-specialist voor je inzetten die zich kan focussen op technische SEO en linkbuilding. Dit ligt namelijk wat gecompliceerder: een foute linkbuilding-strategie kost je al gauw in ranking en aantal websitebezoeken. De focus op kwaliteit, betrouwbaarheid en relevantie ligt hoger dan ooit, waardoor er een gespecialiseerde kijk voor nodig is.
SEO trends 2020
So all SEO trends revolve around quality and relevance: as long as your visitors find what they are looking for and have a good experience. So reliable and valuable content and good speed are important here.
Our 8 SEO trends for 2020 are:
- Quality Content
- Structure
- Featured snippets
- Pagespeed
- Author authority
- Good backlinks
- Mobiele indexatie
- Structured data
1. Quality content
By constantly improving its algorithm, Google will develop a growing understanding of content in the coming years. So it is important once and for all to stop using SEO tricks and really focus on quality content. Showcase what your business does, what you have to offer to customers and where your expertise lies. Use your content to answer your visitors' questions. How do you know what visitors' questions are? Invest your time in Keyword Planner, Google Search and Google Analytics. See what comes up and whether there might be questions or search terms that you haven't included in your website. Also check your page titles and meta-descriptions: all texts matter.
Quality is not just about text. Quality is also about your web design. Make sure your web design is attractive, but above all clear: your visitors need to know where to go and visuals should contribute to this. So: have your website designed and the web designers will do the rest! Want to know more about user-friendly web design? Then read our blog about UX web design.
Structure 2.
This trend has to do with both text and web design: make sure you have a logical layout and good structure. With page URLs that are SEO-responsible, your website can be navigated better. Internal links should also be structured. Divide your pages and content into clusters and connect your URL structures and internal links accordingly.
Featured snippets
The featured snippet (or ¨Google Answer Box¨) gives a Google searcher an immediate answer to a question. The searcher does not have to click through in the search results. The trick is to end up in the featured snippet with a direct answer, but to phrase it in such a way that a searcher clicks through to your website. Currently, 20% of Dutch search results contain a featured snippet.
Pagespeed
The speed of your website (pagespeed) remains an important element for your SEO. Does your website load longer than 2 seconds? Then your visitors will leave and not proceed to action or conversion anyway. Pagespeed affects your findability, but also your own position.
Want to increase your pagespeed? Get technical optimization. If you have your website designed by a web design agency, they will take this into account from scratch. Already have a website and don't want to have a new one designed? Knock on the door of a web agency and ask them to take a look at your website and the backend, maybe they can speed up your pagespeed.
5. Author authority
Not only your content will be assessed: you yourself will also be assessed. Google looks at who wrote the content on your website and uses other websites to check whether you are an authority on what you write about. How can you take advantage of this? Write guest articles for other websites and make sure you share and are shared via LinkedIn and Facebook, for example. In doing so, you can expand and build your authority and Google will rank you better and better.
6. Good backlinks
Google also recognizes quality backlinks better and better. We already said it: poor link building can start costing you in rankings. If Google sees that your link building features irrelevant or illogical backlinks, it will be penalized. So the days of SEO tricks are really over. How do you get quality backlinks and what exactly are they? You can get these by getting backlinks from press releases, guest blogs and relevant social media pages.
7. Mobile indexation
Responsive web design has become increasingly important. In fact, it is so important the mobile index has become the standard for Google, for both desktop results and mobile results. A good mobile website and a good mobile indexing of your website is therefore of great importance. Of course, Google has chosen this for a reason: people are searching more and more via cell phone and less and less via desktop.
Structured data
With structured data Google can understand your pages, articles and products better... And Google likes that! For an ecommerce store, you can add structured data in the form of product prices, reviews, inventory figures and multiple product images. You show that you provide customers with as much up-to-date information as possible and make Google understand your website better.
Your web design and SEO all up to date? Get a website design!
You see: next year's SEO trends are all about quality! Want a website that features quality content, user-friendly web design and good structure? Then get your website designed! A web design agency knows all the latest SEO facts and applies them to your new website. At least, that's how we do it! Would you like a website design? Then come by and talk to Monkey Vision , we are curious to hear about your dreams and ideas and translate them into an optimized web design! Let us hear from you and contact us.
