You may have been wondering lately: will Facebook still be relevant to my business in 2020? Not a crazy question, as Facebook has been under quite a bit of fire over the past year: in the news, on the stock market, among (former) users and even in political issues. And you read about the consequences everywhere: numbers are dropping drastically and users are leaving en masse! But how bad is it really? And what does it mean for your business? We try to make you a little wiser and give you an answer in our blog!
Want to do more with Facebook or other social media channels or are you curious if this is something for your business? Are you ready for a conversation about the possibilities of social media in combination with an updated website and web design? Or do you want a completely new website design in Remote? Then come talk to us at our office in Remote! If you want a new website design in Remote and want to combine this with social media, we are your man! We create a fresh web design, brainstorm about your goals and wishes for the coming year and provide various services that count in making a new website. Are you not based in Remote? That does not matter, we create your website design in Remote, but we help companies throughout the United States and beyond! Besides creating your new website we advise you on social media and other marketing tools.
Facebook: stay or go?
In the past 2 years, we've seen it all go by: scandalization, subversion of rules and even political interference. And it's not over yet, as Facebook is still under fire. This time related to Facebook's course when it comes to political ads. The current policy allows politicians to lie in political ads on Facebook without any penalty or punishment. Mark Zuckerberg says he will not back down on this.
What do the numbers say?
All is not wrong, but there is still a positive for Facebook: we cannot say that the company has now exactly succumbed to scandals and criticism. They still make billions in profits every quarter, and the latest results exceeded poor expectations. Facebook's business model is solid with revenue continuing to rise.
Our tip: Slow down!
Leave Facebook behind and quickly chase Tiktoks and other trends? You can. But we would say take it easy. So there is a lot of criticism of Facebook, but the numbers don't really show it. If Facebook has worked well for your business so far, there's really no reason to get rid of it now.
It is good to be aware of new trends, but whether you go along with them is a second thing. Digital innovations are moving at lightning speed, while you (the person behind your company) really remain a human being. And people don't move as fast as those digital innovations. That's why it's good not to run after every trend, but to find out what you can do with the channels you're already on and possibly find out whether a new channel can really offer great added value. Therefore, invest in the tools you already have by analyzing at the end of the year (or the beginning of the new year) what you have already done with them and whether there might be more to get out of them.
Throwing Facebook overboard? Don't. First, look at what it has brought you in the past year and how you can use it as new in the coming year. Pace yourself and observe for a while.
Want to have a website design in Remote and combine it with a Facebook campaign? We think along with you and ensure that the combination of social media and your new website achieve your goals! Website design in Remote and curious how we can do this? Contact us or drop by our office in Remote to discuss your new web design.
How do you keep your Facebook relevant and likeable in 2020?
The Facebook Newsfeed mostly likes content from family and friends and somewhat less from brands and companies. Why? Facebook wants to use this to spur more social interactions while ensuring that people spend more time (with each other) on Facebook.
How do you see this reflected?
- The Facebook algorithm favors interaction, such as liked posts, comments and conversations. So these show up higher in the newsfeed.
- Posts from friends and family are also more highly rated and ranked higher.
- For business pages, their reach may decrease if they don't take this new algorithm into account.
What does this mean for your business?
Are you posting posts that are not being responded to? Then you will see a drop in reach. Even if your page does not spark conversation among friends, you will start to notice the effect of the algorithm. On the other hand, Facebook will reward you for quality content that does get responded to.
So if you want to continue using Facebook successfully, you need to focus on good, valuable content. We give you 3 tips that are in line with the rules of the Facebook Newsfeed:
- Provide interaction
Focus on content that you think will create interaction. Interaction can come in various forms, such as likes, comments or sharing. So when posting, think carefully about the image and text: what is going to create interaction from your target audience? For example, choose a question or image that triggers something or makes a certain statement.
- Live videosor vlogs
Plaats video’s die een reactie losmaken en een conversatie starten. Dit kan bijvoorbeeld een livevideo zijn, met een training, webinar of een Q&A. Je kunt ook een video maken in de vorm van een vlog: geef een kijkje achter de schermen of bespreek een actueel en spraakmakend onderwerp! Onze tip: wees relevant en houd altijd je doelgroep voor ogen.
- Make it personal with groups
Facebook groups can be the ideal place to promote your blog, get it to your target audience and create more visitors. As an individual, sign up for Facebook groups that are tangentially related to your field. Here you are likely to meet people whom you can help further, but who are also interested in your posts, for example.
When you blog, you naturally want these to be read, but that doesn't happen automatically. No matter how interesting your piece is: you need to start promoting it. Facebook groups provide an ideal platform to share blogs from your website. Would you like to have a new website design in Remote and add blogs to it? We are happy to think along with you!
What is the benefit of such a Facebook group:
- By joining groups, you can tap into a new network.
- Je kunt netwerken met mensen uit jouw vakgebied en elkaar versterken door elkaars content te delen.
- You have a new opportunity to connect with your audience.
- You can promote your content.
There are thousands of groups to choose from. See where your audience is and join these groups.
Facebook is far from dead
And are things really that bad for Facebook? If the headlines are to be believed, yes, but if we look at the numbers, it's not all that bad. So there's no need to run after every new trend: see what you can still get out of your Facebook!
In any case, make sure you are even more personal and even more audience-oriented. Always use social media with your target audience in mind and post quality messages that make you stand out and create interaction.
Website design Remote
Getting a website design in Remote and combining it with a social media campaign is a great idea for a fresh online start! If you want a website design in Remote, we can work with you to see what kind of web design and social media channel suits you best. Having a website design in Remote does not mean that you only focus on this platform: it actually invites multiple platforms and expansion through various ways! When you let Monkey Vision Vision design your website in Remote, we make all online possibilities manageable and we think along with you!
