Imagine it's very hot, so you'd like to buy an air conditioner. What's the first thing you do? You start searching on the Internet, often via Google. Now look at it from the other side. You want to sell an air conditioner, but how do you make sure someone finds your air conditioner? Right, a good SEO text. I'm going to tell you my secrets to writing good SEO text. Not only a good text, but also the internal or external links in your text or the technical optimization.
What is SEO?
SEO staat voor Search Engine Optimalisation, Zoekmachine optimalisatie in het Nederlands. Wanneer jij iets opzoekt via Google, maakt Google gebruik van allerlei algoritmes om zo het meest geschikte antwoord te geven. Wanneer de zoekmachine optimalisatie goed wordt toegepast op een tekst speelt deze in op de algoritmes van Google. Hierdoor krijgt de pagina een hogere “score”. Is de “score” hoog? Dan laat Google jouw pagina eerder zien dan wanneer deze laag is. Er zijn meerdere puntjes om rekening mee te houden bij de zoekmachine optimalisatie. Je kunt dit overlaten aan een SEO specialist of je kunt de touwtjes zelf in handen nemen. Het is niet zomaar een SEO tekst schrijven, dus weet wat je doet.
How to write a good SEO text?
We have just discussed what SEO is and why a good SEO text is so important. But now, of course, the question is, how do you write good text? What do you need to consider and are there certain tricks?
Choose the target audience for your seo text
When you write a text, any text, it is important that you have a clear picture of your target audience. Your target audience determines your choice of words, the structure of your text, its length, and even which keyword to focus on. Take your target audience into account. After all, your SEO text is not only for a search engine, but also for the people who will read your text! Make sure your text is attractive! On multiple platforms, such as social media, you can target your audience. So always target the people you want to appeal to.
Limit yourself
When you are trying to promote a product or service you are often very enthusiastic about it. This is of course super important , but this often makes you want to tell everything at once. When you want to write a good SEO text, it is important to focus on one aspect of your product or service. This way, people who enter a specific search term have a greater chance of finding your page. So create many pages with limited information rather than one page with all the information. You may want to divide your product into several topics. Google likes a topic to be explained as clearly as possible. Google determines whether you provide the answer to a particular question surrounding your product. If you have explained this as clearly as possible with the right keywords, you will rank higher. We understand that you want to sell your product as much as possible, but don't target everyone. Determine the target audience that will use your product or service the most and thus search for it the most. When you specifically answer "the question" with your website, Google will find you more interesting. The idea is that the visitor will find the answer on your website without too much effort.
Go deeper into the topic
Where I just told you to limit yourself, now you need to delve into the subject. Gather all the interesting and important things about your topic. This is called semantics, or the meaning of certain topics. When you think you have found all the information ask yourself, "What is relevant to my audience?" Make sure you don't tell too much and not too little. Balance is important. You can, of course, link to branches of the topic by creating multiple pages. This will make your overall website more valuable. By continuing to expand, you can continually optimize your SEO.
Keep it short
We hebben onze doelgroep gekozen, we hebben ons onderwerp helder in kaart en weten wat we willen vertellen. Nu is de vraag, hoe? Wanneer jouw publiek jouw seo tekst leest is het belangrijk dat dit soepel verloopt. Zorg er dus voor dat jouw tekst gemakkelijk te lezen is. Hoe doe je dit? Vermijd moeilijke woorden en lange zinnen. Het is niet erg om van een lange zin twee korte te maken. Daarbij is het belangrijk om jouw eigen manier van schrijven te ontwikkelen. Ieder merk heeft een eigen gezicht, een eigen toon. Bij het ene schrijf je informeler dan bij het andere. Zo leef je jezelf continue in, in zowel het merk als de doelgroep die je aanspreekt.
Retain the reader
You've written your text, the SEO score is good. You've focused on writing short, readable sentences. Yet your page is not getting the attention you would like. This could be because your text is perceived as boring or monotonous. Make sure you hold the reader. Ask questions. Use catchy titles. Make use of telling and catchy headings. Images always do well on a page, people get an image and a feel for your product or service. The visitor should not have to read a very long text before finding the answer. The answer should be found at a glance. Make sure you don't just write down information, but try to make a story out of it. Use examples that your audience will recognize. It can also help to ensure that your text / page stands out from other pages by using unique content. Ask yourself, why is my page better than someone else's? And finally, imagine that you are your audience. What would you think for yourself?
Done and done, right?
You've written your text. You're done, right? Not quite yet. Make sure you check your text one more time. Personally, I don't recommend doing this right after writing. Personally, I always wait at least a few hours and sometimes even a few days. This way you can look at your text with fresh eyes and always find sentences that could be worded just a little differently. You might even get that genius idea that your text needs! Of course, it is never wrong to have other people read your text. Since the text should be easy to read by everyone, it is good to have it read by several people. An expert, a layman or someone from your target audience.
So? How do you write a good SEO text?
We discussed what it takes to write a good SEO text, as well as what SEO is. I will summarize everything again briefly. First, we discussed that SEO stands for Search Engine Optimization, and with SEO we respond to Google's algorithms. Next, we discussed what to do before we start writing. Give yourself clear frameworks. What are my target audiences, and what is my topic? What do I actually want to talk about? Next, I told you my secrets about writing. Keep your text short and sweet, but make sure it's a whole. Keep your reader interested! Finally, I gave you some tips on what to do after writing your text. Empathize with your reader and look at your text again later. Remember, writing a good text is SE-O-so-important!
