Het webdesign van jouw website moet voldoen aan de principes van UX: User experience. We horen je denken: ¨Moet, moet, moet?¨ Toch wel. UX heeft alles te maken met hoe jouw bezoekers jouw website ervaren. Als je website hier niet op is ingericht, is dit een gemiste kans! Een goede gebruikerservaring zorgt voor verhoogde kansen voor conversie én klantenbinding. Wat is UX webdesign precies? En wat zijn de punten waar je op moet letten? We nemen het allemaal met je door!
Do you want to have a website designed according to the principles of UX web design? Our web agency in Remote will assist you! Let's talk, feel free to contact us.
What is UX web design?
UX staat dus voor ¨User Experience¨. En User Experience staat dan weer voor ¨gebruikerservaring¨. Een UX webdesign richt zich op de verwachtingen van jouw gebruikers: zorgt het design dat zij komen waar ze moeten zijn? Krijgen ze de nodige informatie? Oftewel: bereiken jouw gebruikers hun doel? Uiteindelijk wil je dat er bepaalde acties worden uitgevoerd. Daarom is het belangrijk dat de functionele inrichting van jouw website en de doelen van de gebruiker samenkomen.
De voordelen van UX design
Een UX design biedt allerlei voordelen. Zo verhoogt het de kansen op conversie op jouw website, zorgt het voor een betere positie in Google en verbeter je de klanttevredenheid.
Increased conversion
Doordat een gebruikersvriendelijk design jouw klanten de juiste kanten opstuurt, wordt de conversie-kans verhoogd.
Zien hoe jouw bezoekers door jouw website gaan? Lees het in de blog Muisgedrag van je websitebezoekers analyseren met Hotjar
Google position
Furthermore, a UX design ensures a better position in Google. Usability is an important criterion that is rewarded when Google sees that your website is well structured.
Customer satisfaction & customer loyalty
UX design improves customer satisfaction, because through the UX design your visitor will return after a positive experience (through quick and easy efficient use). You create loyalty and bonding this way.
5 tips for better UX web design
1. Simplicity is key
You know them: the crammed websites with colors, images, videos, graphic shapes, effects and sound bites. It can work, but a visitor can also become overexcited and overwhelmed. Because he cannot focus his attention and cannot find direction (Where do I go to find my information?) quickly, the visitor will leave again. Of course it is very good if you reflect your identity in web design and brand identity, but also know where to take a break to give the user peace and direction.
Remember this to maintain the structure and simplicity of your website:
- Put your information in a logical structure;
- Bring hierarchy within the structure;
- A clear, spacious website is timeless: don't be too much influenced by gimmicks and the latest web design trends.
2. Give peace with white space
If you apply the above (¨Simplicity is key¨), you will also need to start accepting more white space in your website. White space is the empty space that embraces your content, so to speak. This is essential for your web design. You can put white space in different places on a page: for example, between the navigation bar and header, but also between paragraphs.
Advantages of white space are:
- White space makes it easier for the user to scan and read the page;
- It gives a modern, open and fresh feel;
- You draw attention to call-to-actions, which increases your chances of clicks and conversions.
3. Optimize your pagespeed
Does your website load slowly? Then chances are that your usability rating will drop. Because no one wants to wait, neither do your visitors. 40 percent of visitors leave if the loading time of a website is more than 3 seconds. So loading time is very important! Using handy tools, such as Google PageSpeed Insights, you can find out exactly how you're doing. Use these to test your website's load time and see how you can speed it up.
4. Interaction
We do not encourage busy websites with bells and whistles, but a little movement is certainly allowed. It's even desirable! Interaction in the form of micro-animations can improve the user experience. But, keep it subtle and in style of your website! For example, consider a visual change when an action is/is performed. This can be in the form of a page loader, hover effect or scroll animation.
5. User friendly: mobile friendly
Old news? Yet we keep saying it: your website should be responsive (mobile friendly). Internet traffic comes 40% from mobile devices; Internet purchases come as much as 50% from mobile devices. And these numbers are only increasing. To maintain your usability and keep up with the mobile market and visitors, a good mobile display of your website is an ongoing must!
Get Started! Make your web design user-friendly now!
In short: want to optimize the UX of your website? Then pay attention to simplicity, white space, pagespeed, interaction and the mobile view. When you have your website designed by a web agency with knowledge and expertise, these services are offered to you anyway. At least, at Monkey Vision we do! Would you like to have a website designed, or do you already have a website and are curious if your UX web design is up to scratch? Then talk to us! We're curious about your goals and story.
