Your own successful online ecommerce store. A dream of many, because of the freedom to work wherever and whenever you want. Whether on the beach in Bali or in your own attic room. Unfortunately, it does not always deliver the desired results. In other words, many ecommerce store owners fail and have to pull the plug.
Want to avoid this? Read on for the five steps to a successful ecommerce store. These five strategies are aimed at attracting customers and driving sales on your successful ecommerce store.
1. Ecommerce store design that appeals to your target audience.
It doesn't matter if you offer the best possible products. Or whether you are the one in the market with the best customer service. If the design of your ecommerce store does not appeal to the target audience, then the store will not perform online. According to a American research, 93% of online shoppers find the visual elements of an ecommerce store most important. When these visual elements do not match what the ecommerce store visitor wants, the visitor will leave the website faster.
To get a high-performing ecommerce store, you have two different options.
- You look for and pay a web designer, who develops the ecommerce store completely for you.
- You will learn to develop a website yourself and build your own ecommerce store with the right design.
It doesn't matter what you end up choosing, as long as the end result is a design that captivates the website visitor. An example of a beautiful and good design, is the ecommerce store of Skullcandy.
2. A great and original "About Us" page
When a visitor to your ecommerce store navigates to the “About Us” page, it means they may be interested in what the ecommerce store has to offer. People often go to the “About Us” page to get that final nudge in the right direction. The visitor wants to feel confident that they’re ordering from the right ecommerce store. This is your chance to turn that visitor into a paying customer.
On this page, it’s important to clearly explain what kind of ecommerce store you run, why it exists, and what sets it apart from other ecommerce stores. You can use testimonials, reviews, or anecdotes to do this.
It’s also important on this page that contact information is easy to find. Incidentally, this isn’t just important on this page, but throughout the entire website. An “About Us” page with too much information is not recommended. Our advice: tell your story primarily by using plenty of visual content.
Many successful ecommerce stores use a minimalist design combined with visual content. A good example of such a store is Tens. A minimalist design is less distracting and allows visitors to focus on what matters most: your story.
3. Advertise on your Social Media channels
This will probably be nothing new to you, still good to mention. Advertising through your social media channels gets you in touch with potential customers faster. It creates brand awareness for your ecommerce store. Moreover, you get interaction with your target audience. Advertising on social media does not have to be complicated at all. A simple Facebook post can be sufficient.
To analyze which channel works best for your online shop, you can use the tool Google Analytics. No idea where to start with growing your social media channels. Read here the 5 tips for your social media channels.
4. Provide an SEO optimized website
To generate revenue, it’s important that website visitors end up on your ecommerce store. One of the best methods for attracting website visitors is search engine optimization (SEO). By using search engine-optimized keywords in your product titles and descriptions, your website is more likely to rank higher in Google search results. This is one of the best ways to achieve sustainable growth and increase revenue.
If you’re not entirely familiar with the world of search engine optimization, read our blog “Search Engine Optimization: Am I Getting Off to the Right Start?” In this blog, you’ll learn How to use SEO for your ecommerce store.
'Mobile-first' for a successful ecommerce store 5.
'Mobile-first' is the thinking that your ecommerce store should be mobile-responsive. This means that the website is optimized for alldevices, so also for cell phones. Nowadays, people are on their mobile phones more often than behind a laptop or PC. It is therefore important to anticipate this. If your ecommerce store is not mobile-responsive, you are missing a huge opportunity for mobile shopping.
The American 'Business InsiderBy 2020, 45% of all online shopping will be done via mobile devices. So make sure your website design is accessible for all devices.
These steps will help you develop a successful ecommerce store that will provide many website visitors. In addition, these steps will help you get more conversion from your ecommerce store.
No sense, time or knowledge to develop your new ecommerce store yourself, let us know. Our developers at Monkey Vision help you!
