There is no way around it: you too should use social media for your business! Why? Social media can be used for advertising, but also for direct contact with your customers.
With a smartly set up social media campaign, potential customers can see what your business offers! It also gives them the chance to stay up to date with fun promotions and everything that's going on within your company.
Do you want to know which social media suits your business, or how to use it properly? Then read on for some handy social media tips for beginners!
Geef jij je social media liever uit handen? Of ben je op zoek naar een partij om jouw website te laten maken in Nijmegen én social media te verzorgen? Neem dan contact op met Monkey Vision! Wij maken je website, nemen je social media uit handen en verzorgen slimme marketingstrategieën.
Which social media platform suits my business best?
This is a very important question to ask yourself! Fortunately, the answer is often easy.
Instagram - Do you have a service or product that is visually pleasing to portray? Then Instagram is a perfect fit for you! On Instagram, you post photos and videosof your product or service. You can do this through timeline photos that show up on the feed of your potential customers, but you can also do this through Instagram Stories.
Stories stay on the air for 24 hours and are ideal to give a look behind the scenes. Stories are often just a little looser and more playful than the usual Instagram feed. Show what's going on in your business and create a personal connection with your account's followers.
By the way, a nice Instagram feed looks really nice on your website too! Want to have a website design and integrate your Instagram feed? We can take care of that for you!
Facebook & Twitter - Do you want to use social media to post updates? Are you not working in a way that is easy to visualize? Then you better go for a social media platform like Facebook or Twitter.
On Facebook and Twitter you can easily and quickly post a piece of text for your audience. The advantage to Facebook or Twitter is that you don't necessarily have to post a photo or video, but if you would like to, this option is available.
Wist je dat Facebook- en Twitter-plugins ideaal om de nieuwssectie op je website te vervangen? Als je een nieuwe website laat maken in Nijmegen door Monkey Vision, kunnen wij een dergelijke plugin integreren!
Keep a tight schedule!
A good planning for your social media account(s) is very important! It is good to stay consistent in the amount and quality you put on social media.
For example, it is useful to pay attention to:
- On which days you will post
- Around what time your followers are active
- A complete picture, that also looks visually attractive
It is important that the quality of what you want to post is good so that your company comes across as professional. Therefore, it is useful to post high quality photos or videos, with a clear text attached that complements the image well. It is also interesting to make use of hashtags!
Easier to find through hashtags
Hashtags are always a good addition to a post on social media, and it doesn't matter what platform it's on. Whether it's Facebook, Twitter or Instagram, hashtags are always a great way to become visible and create more reach with the content you post!
A few things that are useful to remember when it comes to hashtags, is that you first do good research on what suits your business and whether the hashtags are effective. For example, it's good to make sure the hashtags you want to use aren't used too often by other people. This makes you less likely to stand out among the competition. It is also useful to do research on what your customers find interesting and apply this to your hashtags, as this is how you end up with their accounts.
The use of a company account
Many social media platforms also use a business function. You can usually easily turn this on through the settings. Why should you do this? It offers many features that allow you to learn more about the reach of your posts and when your followers are active on their social media.
Viewing statistics - If you analyze the statistics, you will see, for example, the interactions on the account. Here you can see the number of profile visits (number of people who viewed your account) and clicks from the social media account to the link in your bio (which could be your website, for example).
View target audience - You can also learn more about the target audience you are reaching. You can see how much growth the account is experiencing in a week, what popular locations are (think countries and cities), age groups and also gender. It also shows when these followers are active: at what time and day. This allows you to easily determine when you can put a photo on your feed, for optimal reach with your target audience.
Wil jij jouw doelgroep bereiken door een nieuwe website te laten maken in Nijmegen? Dat kunnen wij voor je regelen! Monkey Vision maakt een website gebruiksvriendelijk voor jouw publiek.
Use ads for more reach
If you find it difficult to reach new followers, you can use advertisements to reach these potential customers. With a small budget you can get thousands of views on Facebook or Instagram within a few days. This starts from as little as €10 and can really boost your account!
Of course, it is not always necessary to use ads. You can also use some of the tips from this blog to get more out of the account! Do you also find this difficult? Then the specialists of Monkey Vision can of course help you with this!
Social media campagne opzetten en website laten maken Nijmegen
Social media offers many opportunities for your business! There is plenty of choice between different platforms and there is something suitable for every company. With our tips you can turn your social media account into a business account, turning more potential customers into repeat customers!
Heb je toch een beetje hulp nodig als het gaat om een social media campagne opzetten of een website laten maken in Nijmegen? Laat het ons weten! Monkey Vision helpt je graag jouw online marketing op te zetten en denkt uitvoerig met je mee.
