A website has to be beautiful. Period. But what about the content? When creating a new website, the focus is usually on brand identity and design, because online we go for the outside (consciously and unconsciously). You want your new website to look slick and your brand identity to reflect your business identity, but also to catch the eye. Sure, this is all important too! But besides that, it's really about content. Your website can be beautiful and cleverly designed; if it is not clear to your website visitors what you can do for them and what information can be found there, they will quickly leave. Because even though your visitors love all that prettiness: they also look critically at content.
Ok, content, then. That means text! But putting pieces of text with information on your website is also not the intention, because of the attention span of your website visitor. But putting too little information on your website is also not possible, because of the search engines that search your information. So how much text should be on your website? There is no single answer to this question: it depends on a number of factors. In this blog, we will try to give you an insight into how much text you should actually put on a website.
When you have your website designed by Monkey Vision , we think along with you about the type of text and length. Because, some pages will lend themselves for less and some for more. If you need a new website design in Remote, we do not only think about this, but also about your brand identity, design, promotion and other issues. A website design in Remote is not about 1 factor: there are several factors that need to be taken into account. Our web design agency can help you with this. Need website design in Remote? Please contact us.
Text and design: the right balance
Your web design and brand identity should reflect your business while appealing to your target audience. A great playing field as far as we are concerned! However, your website design shouldn't be too elaborate either: at the end of the day, your visitor doesn't just come to see something beautiful, but also to find out what your company can do for him. So it's all about finding the right balance. Show off with web design, but also with informative text.
How much text does a website need?
So exactly how much text do you put on your Web site? There is no single answer to this. On the one hand, you have to consider your reader, on the other hand, you have to consider Google. Your reader has an attention span with a limit of 7 minutes. If you consider that there are also design, images and videosto be viewed on your website, we can subtract some minutes and arrive at 3 to 4 minutes. Your reader wants to find the right information in a short time and not read a lot of text. On the other hand, Google checks whether you are providing your visitor with the necessary information and simply put: the more information, the greater the chance that the necessary information is included. It's about finding the balance between the visitor's reading behavior and Google.
The balance between purpose and number of words
Think about the purpose of each page. Your homepage, for example, is your entrance: it should be attractive, but also make clear what you do. Provide a powerful one-liner that describes your company and purpose, and make sure that the subsequent text clarifies this. Give here mainly a first impression, for more information the website visitor can click through to your other pages that provide more information.
Do you want your texts to influence your findability? Make sure you have a blog page where you regularly post new messages with information that refer to your own services. Blogs can be longer (most Internet marketers will say at least 600 words).
Number of words per page of your website
In short: determine your goal per page, consider what your reader's reading behavior is and link the right amount of words to it. Some examples:
- A homepage lends itself to short descriptions that clarify the most important things, but also refer to other pages.Home: +/- 300 words.
- The other pages may contain more information, because the reader wants to find targeted information here.Other pages: +/- between 300 and 600 words.
- Want to delve deeper into a particular topic? A blog lends itself perfectly to that. A blog is also a good SEO tool.Blog: +/- 600 words or more.
How to write good web text?
So how do you write good web text? First, it is very important to define your writing objective and to empathize with your visitor. What kind of information does he want to find on the site? In addition, of course, it is not just business and informative: you must also be able to grab your reader, convince and motivate them to continue reading.
How do you do that? You can, for example, by taking into account the following tips:
1. Strong introduction
Avoid a standard welcome text, but write a strong introduction on your homepage. Make it clear with a one-liner what you do and who you are. You can further explain this in clearly divided text.
2. Clear text
Keep your pages clear, because many visitors scan for information. So make clear (sub)headings and focus on 1 subject per paragraph.
Short and concise
Write short and concise, so your visitors do not get lost in long sentences. The occasional long sentence is unavoidable, but at least make sure there is a good variety.
4. Opsommingen
Also alternate in your text every now and then by making bullet points, because:
- This reads well;
- It is clear;
- It breaks up the page;
- It can be persuasive while using few words.
5. Stimulate and appeal
Write thought-provoking and speak to your reader. Introductions lend themselves well to fun writing that draws the reader in. For example, write a fun anecdote or put yourself in the reader's mindset. Having trouble finding the right words? Then work with synonyms. For example, your company can ¨make¨ something, but it can also ¨create¨ something. That sounds a lot more interesting, doesn't it?
Website design and copywriting
These are just a few points to consider. We have not even mentioned the importance of design, how text and images relate best or ¨call-to-actions¨.
When you hire a professional copywriter, they automatically take all these points into account. It can not only save you a lot of time, but even profit: how your text is placed on your website is partly what determines the conversions on your website.
Partly, because in addition, of course, there is much more to a well-converting website. So have your website designed by a professional web design agency that takes all these aspects into account. Monkey Vision can help you with website design in Remote. We love to talk to you about what a website design in Remote will look like for you. We like to hear what you stand for, what your goals are and how you envision the future. Based on that, we will come up with a plan to have a website design that fits all these factors. Also need a website design in Remote? Please contact Monkey Vision!
