'Call To Action' the word says it all, a button that makes your customer perform an action. Much is written and claimed about the Call To Action button. For example, studies have been done on the right colors for a CTA button and its location. We try to explain to you in this blog post what this magic button does and how best to deploy it.
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What is a Call To Action button?
The CTA button encourages action. When the consumer clicks on the CTA button it ensures the achievement of the website's goal. These goals can vary by website and industry. Some of the functions the CTA button can have:
- The purchase of a product
- Requesting a quote
- Subscribe to a newsletter
The CTA often consists of an eye-catching button with short text aimed at action. Consider phrases such as, "Order Now," "Subscribe" or "Download. These brief prompts ensure that the consumer knows exactly what the next step is going to be. A Call To Action does not always have to be in the form of a button. CTAs are often added in texts as well. The last paragraph of blogs or informative texts often includes a call to order or contact. In this blog, we focus on CTA buttons.
The logic behind a Call To Action button
As mentioned earlier, there are many opinions about the CTA button. There are some standard rules and tricks you can take into account when you want to use a Call To Action button on your website. We've listed three for you that we take into account when creating a website!
The psychology behind colors
Choose a color that contrasts with the website. Some popular colors for CTA buttons include red, orange and green. They are often bright colors that are very striking in contrast to the rest of the page. Colors have an effect on consumer behavior. For example, several studies have been done on the effects of certain colors on consumer behavior. For example, the color orange appears to be a perfect color for a CTA button. The color red also still remains a favorite. Red is a classic Call To Action color and is widely used on Web sites. Each color has its own advantages and disadvantages. For example, the color red can be compared to the color that indicates danger. The most important thing is to choose a CTA color that fits the website design but provides a clear contrast to the colors on your website.
Find blindly
When you want to prompt the consumer to take action, it is important that they can perform this action simply. Therefore, the correct placement of the CTA is very important. Make sure the Call To Action button has enough white space and is not "crammed" between text or images. In addition, it is important that the button is in an intuitively correct location. It is important to consider what the load of the action is. When it comes to a purchase, it is important that the consumer first receives relevant information before the Call To Action button appears. When it's just about a download, perhaps the button can be brought into view right away. Try to find a logical place for a CTA.
Be consistent
When you have multiple pages on the website, and there are similarities in these, it is important that the CTA buttons are also used consistently. Think about product pages. When a customer is looking for a product, it is important that he or she always finds the CTA button in the same place. However, Call To Action buttons can differ in appearance or location. Consider the difference between a CTA button to make a purchase in the shop or a newsletter subscription. Make sure CTA buttons with the same function always have the same design, logical location and are used consistently.
Boost your conversions with a Call To Action
Of course, the goal of your website is to achieve as many conversions as possible. A conversion can be different for everyone. Good CTA buttons are key to achieving conversion. Before the customer is ready to make a purchase, for example, it is important that you provide enough information. When the customer has been able to read up well enough about a particular product, it is time to take action. This is where the power of a CTA comes into its own. After all, these Call To Actions are the first concrete stepping stone to actually proceed to conversion. Try to entice and trigger the customer to finally make that purchase by means of a catchy CTA button. Once the customer has clicked on a CTA, the path to the actual conversion is usually small, or the customer has even completed it already!
The great thing about CTA buttons is that they can often be measured. So you can measure exactly how many times your CTA buttons have been clicked and whether they have resulted in a final conversion. To measure is to know! Want more information about CTA buttons or need help with setting up your Call To Actions? Please contact us, we are happy to help!
