Has your online visibility declined due to the corona crisis? That can happen to the best in this day and age. For example, because you had to close the doors of your business for a few weeks, or perhaps because you were understandably off the radar of your regular customers for a while.
As measures become more and more relaxed, and we can hopefully live more and more ¨normal¨ (but a little different), it is a good idea to work on your online visibility. Because, while it is becoming increasingly difficult to be visible on the streets, in this day and age you will have to rely even more on the Internet. Moreover, things will probably not return to normal immediately after the crisis: even if people get more freedom of movement, they will probably still be used to how they did things during the crisis.
Anticipate (new) online behavior of customers
You see that some people have become a bit more anxious about being in the public eye and get blood nervous just at the idea of stepping into a supermarket, even though it is allowed and can be done just fine with the measures. This fear should certainly not be nurtured, but you can anticipate as a business that during and after the crisis people will turn to the Internet even more. Therefore, online visibility will also become "key.
How do you anticipate this? By putting yourself more on the Internet too! Promote your products and services lucratively with top content on your website and through social media and always keep your Google My Company up to date. It is exactly these things that we highlight for you in this blog:
- Website laten maken (in Nijmegen)
- Google My Business: stay up-to-date
- Define a new content strategy
Create a website for even more online visibility
Marketing is often speculation: looking at numbers and trying things out based on them. But some things in marketing today can be said with certainty, corona crisis or not. Such as? You need a website design.
You really can't do without a website anymore. Your customers are also used to being able to look up a company online and consider it trustworthy if it has a nice, neat, user-friendly website. And generating this trust is just the beginning, because at the end of the day, your goal is to have a website design that puts your customers at their beck and call. You anticipate the questions: what are they looking for, what do they want and how can they get it right away?
Wanneer je jouw website laat maken in Nijmegen houden wij van Monkey Vision ons ook precies met deze vragen bezig, zodat wij een succesvolle website kunnen maken voor jou. Want, webdesign is echt meer dan een mooi ontwerp. Wij zorgen dat de website logisch is opgebouwd, wordt voorzien van pakkende teksten en bezoekers duidelijk maakt waar ze naartoe moeten, zodat ze niet meteen weggaan.
A website is interesting for all types of businesses: from hairdresser to coach
Having a website design is of interest to effectively all types of businesses. From restaurants to hairdressers, everyone will need to work to make or keep your organization's online visibility excellent.
Ecommerce store for the hospitality industry - Do you have a restaurant with a takeaway menu? Have an online ecommerce store design where customers create their own menu, select a time period in which they pick it up, and let them pay directly.
Website for hairdresser or beautician - Are you a hairdresser or beautician and need to make sure there are never too many customers in the business? Then make use of an online calendar. In this way, make it clear to customers in which time slots they can or cannot come and let them make reservations.
Web design and texts for coach - Are you a coach offering distance learning classes? Use your website to properly inform people who you are, who you are there for, how you design your coaching and whether you are certified. Create a contact and quote form specifically for businesses and/or specifically for individuals.
Website with forms for activity organization or equipment rental - Do you rent mountain bikes or other equipment for activities? These are in high demand right now! Be findable online and make it easy for yourself and visitors with an online reservation form.
Voor alle soorten bedrijven maakt Monkey Vision websites in Nijmegen. Wij bieden pakketten aan in diverse formaten, passend bij diverse doeleinden. Benieuwd wat webdesignbureau Monkey Vision voor jou kan betekenen en hoe wij jouw nieuwe webdesign voor ons zien? Neem contact op en we spreken elkaar gauw!
Google My Business: keep your information up to date
Customers use your website to get information, search for products or request a service. However, it is often the case that before people orient themselves on your website, they first take a look at your Google My Company. They do this to see, for example, where your company is located, what other people are saying about your company and what kind of opening hours you have in the corona crisis. Once they have answered this, they will often click through to your website for more.
So it is important that your Google My Business is always up to date. Pay attention to the following
- Openingstijden
Zorg dat jouw openingstijden altijd up-to-date zijn. - Informatie met betrekking tot maatregelen
Informeer met jouw Google Mijn Bedrijf meteen over hoe jij de maatregelen in jouw bedrijf toepast en wat jouw beleid is, zodat klanten die op bezoek komen weten waar ze aan toe zijn. - Afbeeldingen
Ververs jouw afbeeldingen zo nu en dan en plaats uitnodigende foto´s. - Evenementen
Zijn er normaliter evenementen van jouw bedrijf, maar is dit nu even anders? Informeer klanten hierover.
Determine a new content strategy
Did you already have a content strategy? If not, start it! If you do, take another look at it and see if these new times call for a new content strategy. With a content strategy, you determine how to distribute your content (in the form of text, images and/or video) across various online channels.
What content can you deploy to better inform your customers? Exactly what content do you deploy to bring new customers to your website? And where do you place which content? These are all questions you need to ask yourself when defining a content strategy. This is really not so easily done, because each type of content has its own goals, just like each online channel. Using a content calendar, establish what you will post where and when and get to work!
Vind je het lastig te bepalen welke content jij moet maken, met welk doel, voor welke doelgroep en kanalen? Monkey Vision maakt niet alleen je website in Nijmegen, maar denkt ook juist over dit soort belangrijke zaken mee. Wij zijn van alle markten thuis als het om online marketing gaat.
Website design Nijmegen
Wil jij weer in beeld zijn? Je weet nu hoe: werk dan aan je online zichtbaarheid! Wil jij dit doen door een website te laten maken in Nijmegen? Start een project met Monkey Vision. Samen bepalen we jouw doelen en uitstraling en vertalen dit naar een webdesign. Wil je hulp bij jouw contentstrategie en niet alleen een website laten maken? Ook daar helpen we je graag bij.
