Success hinges on your ecommerce store's customers. The more customers, the healthier your business is. In order to keep growing with your ecommerce store, it is important to organize your marketing and communication in such a way that more traffic comes to your store than crosses the A73 at Remote every day. To help you with this growth, and thus get more customers to your ecommerce store, we have listed 7 very useful tips for you below. Enjoy!
Newsletter
With a newsletter, so to speak, you attract those who read it to your ecommerce store. A new product, a discount code or you give information for which someone wants to go to your ecommerce store. After the customer has made a first purchase, it is very smart to entice the customer to subscribe to the newsletter. You do this by offering exclusive offers when someone signs up. An example of this is when someone signs up they get a discount code. This allows you to really tie a customer to your company so that he will come back more often.
Analyze how your ecommerce store is doing.
For example, by using Google Analytics, you can see how people land on certain pages and when they leave your ecommerce store again. This can give great insights into where you can improve your ecommerce store. If you find it difficult to get started with this Google tool, please contact us to see where we can help you.
Be active through different channels.
The more you can be found on the channels where your target audience is active, the more likely someone will land on your website. Therefore, analyze your target group so well that you know exactly which channels you can use to reach your target group. Next, the content you place on those channels is important. Make sure you respond well to your target group in order to entice them to make a purchase. Learn more about how to use social media successfully as a business in this blog.
Good old benchmarking
Dare to look at your competitors. How have they set up their ecommerce store, what do they do differently and perhaps better than you. When you have good insights from this, it is even easier to distinguish your company from the competition. You get insights into what you do better than the competition and what position you need to maintain. But you also get insights into what the competition does better and where there is still something to be gained for you as a company.
SEM
Search Engine Marketing. An umbrella term for all activities that contribute to the findability of your website or ecommerce store in Google. The two main components of this are SEO and SEA. Below is a brief explanation of these two terms.
SEO
With Search Engine Optimization, you make sure you get higher in Google's rankings. The more people see your webshop, the more customers will come to your ecommerce store. You can apply SEO properly by setting up your ecommerce store so that Google judges it to be of high quality. There is a technical and textual side to this. Want to know more about this? Then read this article by, where SEO is explained in detail.
SEA
In addition to SEO, you can also choose to advertise through search engines. This in turn is called Search Engine Advertising. You end up, just like with SEO, among the search results of a search engine. Only difference: SEA is paid for and SEO is not. Those are organic search results. You can find out what search engine advertising is and how best to use it for your ecommerce store in our previous blog (zSearch engine advertising: how does it work?). If your business needs a more professional approach, Monkey Vision can always help. In that case, please contact us. We will see how we can help your company in the field of online findability.
A user-friendly website
A user-friendly website (website usability) ensures a better ranking in Google, which makes you pop up more often in search results. This is because Google values the fact that people are directed from Google to a quality website that works well. Website usability depends on six factors:
- Responsive design
- Short page loading time
- Clear navigation
- Buttons that lead to action
- Clear fonts
- Easy texts
The better these parts are optimized the better ranking you get from Google in search results. This ensures that you become easier to find for your potential customers.
More conversion
Target your ecommerce store for conversion using call-to-actions. An unclear website, where people have to search for themselves too much, will cause low conversion. Potential customers will turn into bouncers, not customers. Clear buttons ensure that visitors to your ecommerce store know where to click. In the image below you can see what we mean by this: the visitor can see our "assortment" and start a project right away. (image "call-to-action buttons")
Conclusion
What matters most is making sure you are visible to your target audience. On the one hand this means sharing content on different channels, and on the other hand it means optimizing the channels you are active on. In addition, take a critical look at your own ecommerce store and competitors to see what you might be able to improve. Not quite there yourself? Feel free to contact us, we are happy to help you!
