"Content marketing. Is it a buzzword, a temporary trend or something just shouted for the sake of being interesting? No. Content marketing is here to stay and certainly very meaningful. But what exactly is it, why is it so important and how can you use it? That's what we're going to tell you in this blog!
We'll give you a heads up: good content marketing can lead to online success. What do you need to do this? Having a website design is the first step. Would you like to have a website design in Remote and set up good content marketing? Contact the team of Monkey Vision! Do you want to know more about content marketing? Then read on for now.
Table of Contents
Content marketing: website design with valuable content
Content marketing is a compound of two words: content and marketing. Content is a collective term for all information shared online. Are you going to have a website designed? Then content is added to it, for example, in the form of website texts, blogs, illustrations, images and videos. So content is basically all the valuable information you fill your website with. Just like a website, other online channels (social media, forums, newsletter, etc.) also contain content.
You then distribute this content to your target audience. If your target audience rates this content as relevant and valuable, they will feel engaged with your brand and you are at the start of a lasting relationship. This distribution, with the goal of connecting your target audience to your brand, is called content marketing.
The goal: connecting customers
Involving and convincing your (potential) customers is the goal of content marketing. By creating content aimed at your target audience and distributing it to them, you connect with their needs.
But how do you know what kind of content connects with your target audience? This is where you will need to do research, finding out the following: What is their question? Once you know this, you can come up with appropriate creative content for this that will grab their attention and distribute it on the right channels.
You can spread your creative content through website design, but also through social media, for example. Wondering where your target audience is on social media? Read our blog: How to reach your social media target group!
How to create valuable content? 4 tips!
Are you going to get a website design done? Then you're going to shape your content marketing through a plan. When you create this plan, you pay attention to a number of elements to meet the needs of your audience. Which ones? We list 4 here:
- Put the customer first
- Define strategy
- Target group explanation
- Branding and tone of voice
1. Put the customer first
First and foremost, do not put the promotion of your product at the center of your content, but the customer. Put yourself in the customer's shoes and think about his or her needs and interests. Think of the customer's question and answer it through your content in a valuable, relevant and compelling way. This is how you can start to bind the customer to you: he or she will get to know your company as a reliable helpful expert thanks to this content.
2. Define strategy
Now that you know what content marketing is, you are not going to start posting large amounts of content everywhere soon. No, you are going to define a strategy first. In your strategy describe your target audience and try to think of what in your content marketing could be the stepping stones and stumbling blocks. Based on this information, try to set up a strategy.
A content strategy is definitely not a one-size-fits-all plan: this is different for every company and depends on all kinds of factors. Are you looking for a party that can take you by the hand? If you let us design your website, we will help you think about content strategy!
3. Define target group
Before laying out your content strategy, you need to get your target audience in the picture. Make sure you understand all the necessary information, from age to lifestyle, which will allow you to tailor your content specifically to the target audience.
What do you want to find out?
- Geography: country, hometown, work location;
- Demographics: age, gender, occupation, education level, etc.;
- Socioeconomic data: income, life stage, family;
- Psychographic data: lifestyle, habits, norms and values;
You can find this information by doing research: consult trade journals, request existing research, do your own research by means of surveys or inquire in your (work) environment or with colleagues. You can also get a lot of information from Google Analytics. With a website design by Monkey Vision we can periodically send you the data from Google Analytics in a report.
Once you have all the information about your target audience, you can put them into a fictional person: an archetype. Always keep this archetype in mind when creating your content.
4. Branding and tone of voice
Now that you have your target audience in the picture as an archetype, it's time to think about your branding and communication. How will you represent your brand to this archetype and how will you communicate your message? How will you make sure your brand is attractive? And through what channels will you distribute your content?
All questions you need to start thinking carefully about, because a lot is possible! Are you going to let Monkey Vision Vision design your website? Then we tackle this for you and make your branding and tone of voice concrete.
Website design and content marketing
Content marketing is not a trend: it has been of great importance for years and will remain so for a long time to come. In this blog we have given you some tips to consider when setting up your content marketing, but this is far from everything. For example, content marketing also has everything to do with SEO, can be combined with link building and is also important for ecommerce stores.
Don't know where to start and looking for an experienced party to set up your content marketing? A website design in Remote by Monkey Vision is the solution. Contact us by calling or sending a message, or start a project directly
