You want more than just website design: you want to turn your company into a brand. Monkey Vision is going to help you do just that!
Why is brand identity so important to your brand? Read about it in this week's blog!
Website or brand?
The swishing "swoosh," the golden yellow M, the three stripes, the apple with a bite out of it, the mirrored C´s, the green mermaid with crown. Do they look familiar to you? Of course, these are the widely known logosand brand identities of such major companies as Nike, McDonald's, Adidas, Apple, Chanel and Starbucks.
It is exactly these pictures that make the companies so recognizable. And this is no coincidence: behind a logo, and therefore a brand identity, is a whole science.
Standing out to your audience?
Do you, like these great companies, want to stand out to your audience with a good consistent website that appeals, sticks and is trusted by your customers? Then you need a good brand identity! How do you do that?
As we said, there is a whole science behind a brand identity. So choose a professional who thinks about this carefully and creates something that suits you, but more importantly appeals to your current audience and a new audience.
Bij Monkey Vision hebben wij deze professionals in huis. Na een goed gesprek kunnen zij jouw website ontwikkelen zij een huisstijlhandboek met jouw logo, maar ook bijpassende kleurcodes, lettertypen en iconen.
Want to know more about the importance of brand identity and how we approach it at Monkey Vision ? You can read about it in this blog! Monkey Vision offers many options when it comes to websites: from brand identity to hosting.
What is a brand identity?
Wat is een huisstijl nu precies? Een huisstijl is de presentatie van jouw bedrijf naar de buitenwereld toe. Met deze huisstijl laat je jouw identiteit in een visueel plaatje zien. Dit visuele plaatje krijgt vorm door middel van samenhangende elementen: een logo, kleuren, lettertypen, iconen en fotografie.
You extend this brand identity in all your communication tools: on your new website, business cards, the signature of your emails, invoices, offers, stationery and much more.
Een goede huisstijl bestaat dus uit meer dan alleen een logo: een huisstijl is een combinatie van een aantal beeldende elementen die een samenhangend geheel vormen. Deze huisstijlelementen kunnen we voor je vastleggen in een huisstijlhandboek.
In addition to the logo, important elements include:
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Colors
De kleuren in jouw logo en huisstijl roepen (onbewust) een bepaalde associatie op bij jouw publiek. Groen straalt bijvoorbeeld iets natuurlijks uit en blauw associëren mensen met rust. Rood wordt vaak als een heftige kleur beleefd en is wat agressiever, terwijl geel juist warm aanvoelt. Over de kleur van jouw logo en huisstijl dient dus goed nagedacht te worden: dit gaat om meer dan alleen maar een kleur “mooi” vinden.
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Fonts
Also called "typography" or "fonts." A font can evoke a certain feeling and associations: corporate, creative, classic, luxury, modern, etc. You want the association that your target group gets, fits your company and what you want to convey, but also what your target group is looking for. We look at which fonts fit this and choose two or three fonts that are used in different places (for example, your headlines have a different font than your text).
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Icons
Often the image and identity you want to portray in your brand identity is made even stronger with icons and shapes, if done well. They can be an extension of your logo. For example, do you opt for additional illustrations on your website, or do you complement your style with matching shapes? These are also things you can think about with a professional designer.
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Photography
It is very nice if your photography also fits within your brand identity. Sometimes companies choose to use a photographer independent of brand identity design. Still, it is advisable to include photography within a corporate identity package and have the designer work with a photographer. The designer can explain well to the photographer what the style entails, after which the photographer knows exactly what kind of photos and portraits will fit well. This way it will be a beautiful whole!
Photography is also a very important part in establishing brand identity for your ecommerce store. Do you want an ecommerce store design? We can do this for you too!
Corporate identity and website: the corporate identity manual
Being consistent is very important if your company has been given a new brand identity. In fact, you need to implement your brand identity consistently so that your identity is always recognizable and becomes a reflection of your company.
If you don't consistently implement your brand identity throughout, it can look sloppy and the representation of your identity is clouded.
To properly implement your brand identity in all your communications, it is useful to have a brand identity manual created. This is a booklet in which all corporate identity rules are laid down. Especially if you have a large company, this is useful: this way you have a reference work in which everyone can check and implement this. This reduces the chance that your brand identity does not come across clearly to your target group and fewer mistakes are made.
How to create a brand identity.
You're not going to create that brand identity yourself. You leave that to the professional. The designers at Monkey Vision and our friends and friends at Heroes & Weirdos will sit down with you to get a good handle on your company's identity.
They will ask all kinds of questions about your company, products, ambitions and target group and take this information into the design process. Based on the information obtained, they will go to work and come up with a brand identity, with logo, fonts, colors and icons that reflect your corporate identity.
This brand identity is formatted in a brand identity manual: this way you see everything in one overview and your staff has a reference book in which the brand identity rules can be looked up.
Monkey Vision
Brand identity makes your company a brand. How will you express this? Start with a website in Remote by Monkey Vision.
Within this process, your brand identity occupies an important place: you will consult with our designers, after which they will create a suitable brand identity for you in a corporate identity manual.
In addition, our team of web builders will work on your website: your online business card and the place where you will generate conversions. Are you ready for it? Start a project at Monkey Vision!
