Chances are you too are making this mistake. Many people who are looking for a niche market for their ecommerce store, doen de aanname dat zij een niche hebben gevonden die nog niemand anders heeft ontdekt. Of dat in ieder geval nog niemand de moeite heeft gedaan om in te spelen op een specifieke niche. Often this is not the case, because there are no unknown or new niches. Of course, just because a market is new to you does not mean that no one else has discovered it yet. There is always someone ahead of you, unfortunately!
Moreover, if you think about it carefully and you find a niche that no one is active in yet, there is probably a reason for it. It could be that there are no question or that there is no money There is nothing to earn from it. When you actually have a complete new niche There will be little demand, there will be few products to promote and sell and it is much more difficult to find the right niche. your target audience find. For a seasoned marketer this is already a big challenge, let alone if you are just starting out.
You can recognize a good niche by:
- Data that shows people are making money
- High consumer demand
- An accessible target audience
- Lots of supply from different suppliers
- Many websites, social media groups and forums about this niche
- Competition
Based on the above factors, you can easily determine whether it is worth putting your time, energy and money into a particular niche market. Before you read on, it is recommended that you grab a notepad and a pen. You can also do it the digital way and open a Word document. If you're looking for a niche for your new ecommerce store, it's helpful to follow the steps in this blog.
Indeed, in this blog you will read how to choose the right niche for your ecommerce store, in three simple steps.
1. Analyze your own interests and problems
By analyzing your own interests and problems, you can easily find a niche market that is profitable is for your ecommerce store. Of course, it is wise to choose a topic you are interested in or have knowledge of.
You start by writing down and making a list of all your hobbies. In addition, you make another list of problems you experience in daily life. These can be problems in health, finances, love life or any other daily problem you are facing. Finally, you also make a third list of topics you would like to learn more about or what you think would be fun to do.
This is one way to make a big list of great niche ideas. You should now have three lists with all kinds of different ideas. You don't have to evaluate these lists yet, this is just purely brainstorm.
2. Think like a marketer one day
You would be surprised how many niche ideas you can come up with in one day, by looking at everything from a marketing perspective. After reading this blog and making the lists of ideas, do the following: for the rest of the day keep a notepad (or phone) handy and throughout the day take notes of everything you see and experience, for example:
- Conversations you have with others
- Things you hear on the news
- What you watch on TV
- Everything you read in the newspapers or magazines
- Problems you experience
- Products you use
- Things that make you and the people around you happy and sad
- Activities you undertake
- Places to visit
Think about all the points and ask yourself the following: are there people, other than yourself, interested in the niches you have written down? And do people spend money on the activities that you also spend money on? In addition, it is also good to analyze whether people are experiencing problems that need to be solved. At the end of the day, you'll have a whole list of potential niche market ideas.
3. Analyze trends and your niche market on these various websites
Just a few more minutes and you will have your profitable niche market chosen! In this part of the blog you will read how to find the most popular trends and profitable markets. For this, you can use some online tools and websites. Using these tools will literally give you niche ideas in your lap.
To keep it as simple as possible for you, only Google's tools are highlighted. If you want to use more tools, feel free to contact One of our specialists. Anyway, use the tools below and you will find all the information you need to determine your niche market.
Google Trends
Google trends allow you to determine the number of searches per day, month or year. This means you can analyze what the most popular searches are. You can use this tool as follows:
- Go to https://www.google.com/trends/.
- Scroll down and check out the "trending right now" section of the page.
- Another option is to navigate to the "explore" page and choose the category you want to search in.
- By looking at the different categories you can determine which category you are interested in and what people are searching for.
- Via the link https://www.google.com/trends/hottrends You can see the most popular trends of all niches.
Google Auto-suggestions
The Google search engine also allows you to easily determine your niche market. For example, you want to start an ecommerce store focused on a diet for men. It's just not quite clear to you yet whether you should make it even more specific. Then use the Google auto-suggestions to find out.
Go to Google.co.uk and type in "diet for men" without hitting enter. Google will then automatically give you several suggestions.
Google Wildcard Search
Few Google search engine users are familiar with the Google wildcard. This is a way to get niche ideas that you would never think of on your own.
Go to Google.com again and type in "diet for men *". So including the (*).
Google shows a random selection of results starting with the keyword "diet for men". Moreover, Google itself adds an additional word to the keyword. This is a very easy way to find a (sub)niche.
Google Keyword Planner
Another great tool from Google is the Google Keyword Planner. This tool also makes it easy to get niche ideas. All you have to do is enter a general topic or keyword, because the tool does the rest.
Here's how it works:
- Go to https://ads.google.com/intl/nl_nl/home/tools/keyword-planner/.
- Create a free account or log in directly if you already have an account.
- Choose the "find new keyword" button.
- Enter a topic or niche and start searching!
Of course, there are countless other ways to define your niche market. Whichever way you do it, remember before you start your ecommerce store that it is incredibly important to target a specific audience and niche. Reduce the chances of a wasted investment in terms of time and money by following the steps in this blog! Will you let us know if this blog makes you a successful ecommerce store?
