Are you going to ecommerce store design or website design? Then search engine optimization is essential. Why? Through search engine optimization you can rank higher in Google's search results and get more visitors to your website. And this is something every website or shop owner wants to achieve! But how exactly does search engine optimization work and which parts are involved?
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Search engine optimization, according to Monkey Vision
Did you have your website design done by Monkey Vision and are we talking search engine optimization? Then we are talking about optimizing your website for the search engines to get more visitors. It is always good to find out what exactly a web agency does with search engine optimization: do they take care of all the parts, or do they just make sure the search engine sees you and do nothing else? Always ask about this!
At Monkey Vision , we see search engine optimization, also known as SEO, as a complete package of various components. After all, having a website design that is only present on the Internet is not enough to be found by your target audience.
SEO with Monkey Vision Vision's package
In our opinion, website design with search engine optimization revolves around several main components, namely:
1. Keyword research
The keyword research is the start of search engine optimization. Through this research we find out what your target audience searches for in terms of keywords, so we can respond accordingly.
2. Technical Optimization.
Through technical optimization, we make your website design faster, for example. This makes your website user-friendly for the visitor and faster to read for the search engine.
3. SEO texts
Through the keyword research at step 1, we determine what texts your website needs. If we place high quality texts with the relevant keywords, the search engine will see what the website is about.
4. Link building
After the technical optimization and text placement, we can get to work on link building. This means getting ¨backlinks¨(referrals in the form of links) from other websites. Through these backlinks, the search engine sees even better where important information is located.
5. Website maintenance
And it doesn't stop at these 4 steps: search engine optimization is never done. It is important to constantly maintain this process. Through maintenance, we ensure that we maintain optimal website speed and there are no errors that disrupt the process. Furthermore, we can keep posting new texts and make sure that getting backlinks stays in motion.
Have website design with search engine optimization or do it yourself?
Yes, you can do search engine optimization yourself. But if you want to do it right, it's better to have a website design with SEO done by the real specialists. SEO is not easy and is a constant process that you need to keep up. Keyword research, technical SEO, writing texts and obtaining backlinks: in practice it is not a piece of cake and also takes a lot of (precious) time.
What is involved in each part? We go into a little more detail here:
Keyword research
Which keywords are most relevant to your website? We find out through keyword research. We put your competition next to the search volume and run thousands of possible keywords through our tools. After conducting this research, a list of the most relevant keywords remains.
We deploy these keywords to get relevant visitors to your website. Does this first step sound complex already? Having a website design by Monkey Vision makes it a lot easier.
Technical SEO
Through various technical actions, among other things, we ensure that your website becomes faster and easier to read. How do we do this? We ensure that there is no unnecessary code in your website, remove unnecessary files, reduce the size of images and ensure that your website, through clear layout and title structure, is easily readable by the search engine.
SEO texts
SEO texts remain important for search engine optimization. This is because search engines place great value on a website's story: it shows whether you are unique, qualitative, relevant and interesting to your visitor.
How do you make this happen? Don't copy text, but write your own unique content. This content should be easy to read through for your visitor, but also contain the chosen keywords and tags and also be clear for the search engines. Easy? Copywriting is a real profession. A website design with SEO texts is an expertise we have at Monkey Vision .
Link Building
After technical SEO and SEO copy, you can choose to go even further through link building. Through backlinks, you show search engines that your website contains unique information that other websites also find interesting. After all, other websites don't just link to your page: it has to be interesting and relevant!
Having a website design with lots of backlinks, often means it will rise in the rankings. By the way, link building is absolutely not a matter of haphazardly having backlinks placed anywhere and everywhere! The backlinks placed should come from relevant quality websites.
5. Website maintenance
Search engine optimization is a process. So after performing these steps, you are far from finished... In fact, we would venture to say that you are actually never finished. After all, having a website design with SEO means that it must be well maintained. Because when you are in a high spot in Google after all this hard SEO work, you want to keep this spot!
By permanently optimizing you take care of this. You do this by having your website maintained, but also by staying active: perhaps you can expand your pages, start publishing blog articles or provide more backlinks. This way, the search engines will see that you are still valuable for your target audience!
Website design with search engine optimization
We like to come back to the question "Have website design with search engine optimization or do it yourself?" again. You can of course do it yourself, but we also hope that through our blog you have seen that there is a lot of work involved.
At Monkey Vision we like to see how we can optimize your website and make a plan for the future to make your website score permanently. Wondering how we envision this for your business? Start a project or contact us and who knows, maybe we will talk soon about a website design and your SEO plan for the long term!
