Online marketing can help you get more potential customers to your website. However, this is only a small part of the ultimate goal. You want a potential customer to turn into a paying customer, but this does not happen automatically. To ensure that your website visitors stay on the website as long as possible, you need to think carefully about the web design.
Webdesign zorgt ervoor dat een bezoeker zoveel mogelijk waarde uit jouw website haalt. Onze collega Mark is bij Monkey Vision dé specialist op het gebied van webdesign en vertelt je in deze blog waar je op moet letten. Wil jij meer betalende klanten? Lees dan snel verder voor de 10 tips van collega Mark.
1. Create a color palette
To gain more brand awareness, it is important to think about a recognizable brand identity. Start by developing a color palette that fits your company and brand identity. Usually a palette consists of 1 primary color and 1 accent color. For example, you could choose a blue brand identity with an orange accent color for your call-to-action buttons. For a clear and effective design, make sure you stick to the same color palette at all times.
2. Call-to-actions
Call-to-actions are expressions where you motivate a website visitor to take an action. For example, purchasing a product or requesting a quote. It is important that you choose one color for your call-to-actions buttons. This adds structure to your web design.
3. Mobile first
It is no longer a surprise that we keep emphasizing the importance of focusing on mobile users. This is not only pleasing to a website visitor, but it is also a requirement from Google to rank well in terms of search engine optimization.
Therefore, when developing a website, make sure you think about mobile users first. Once the website is optimized for mobile, you can start optimizing it for desktops.
4. Choices for the visitor
Minimize the number of choices the website visitor has. Too many options on a website distracts and reduces conversions. Monkey Vision s guiding principle is "Less = More. The fewer distractions, the better this is for the website. This can lead to more contact moments with customers, more quotation requests or more sales. Enough reasons not to use a navigation menu with 12 different choices.
5. The right images
Choose the right images for the website. It is important to use images that evoke the right mood. Personal images showing people always work very well. For example, a nice and practical trick is a person looking at the call-to-action button. This almost always does have a positive impact on conversion.
6. Consistency for effective web design
Bepaal van te voren de richtlijnen binnen het design. Kies er bijvoorbeeld voor om de ruimte tussen elementen over de gehele website hetzelfde te houden. Gebruik bovendien overal dezelfde opbouw van fonts en kleuren. Op deze manier krijg je consistentie in jouw website. Dit zorgt voor een prettige gebruikerservaring voor de website bezoekers.
7. Think from the website visitor's point of view
Marketing is about tailoring your product or service to the ideal customer. This is no different with online marketing. Keep this in mind when developing your website. Do older people belong to your target audience? Then it makes sense to use font 18. If the target group is younger than 30, it is wiser to make the website visual with images and videos.
8. Measure = know
Within online marketing it is also important to experiment and to test a lot. That way you can keep improving your website. By measuring data, you can find out how the website can be improved. This can be done with tools such as ''Hotjar''. With this tool you can find out whether the design is effective, in other words, measuring is knowing!
9. Scroll > Click
Visitors are more likely to continue reading when all they have to do is scroll. If important content is hidden behind a link or button, chances are the website visitor will never read the text. So make sure the information contained on your website is accessible by designing a site that requires scrolling.
10. Social Proof
It is becoming increasingly important to see some form of "social proof" on the website. This means that it is important to use experiences or reviews of other visitors. You can do this, for example, by placing a badge with a review of your products and/or services. Potential customers will almost always first look for experiences of people who have already done business with you.
If you develop a website and take these 10 tips with you, the chances of it being an effective website are many times higher. Should you want more advice on web design, contact our web design specialist Mark.
