Now that the basics of your new website are completely satisfactory and online, perhaps the hardest part comes next: creating content. Your website must be filled with text and photos. Unfortunately, the website builder cannot help you add content about your business. After all, it's your company; you can best articulate what the company stands for and what its mission is. So how do you make sure the content you create is quality and relevant? It is hugely important that your content really helps the website visitor. Make it personal and relevant. If necessary, find a website builder who can help you with both the website, and the content. Monkey Vision can optimize the content for SEO and conversions, and make it grammatically tiptop.
Target (group)
It's important to map out your target audience. Discover the audience you need to write content for. For children, of course, you write with a different tone-of-voice than for the elderly in our society. Know how you need and want to address your target audience and use that in the content creation. Then look at where you place this content. Is your target audience on social media a lot? Then make sure you are visible there. Does your target audience still read the newspaper every day? Then that might be the place to draw attention to your brand. Being successful online does not mean that you only post content online. You can also attract your target audience to your website through offline channels. As long as you know where to find them.
Once you have your target audience clearly in mind, the next step is to have the purpose clear. Informing requires different content than selling does. For SEO, that goal will be more towards informing, because that's where a lot of relevant text fits in and helps your website visitors. And that is exactly what makes Google, and you too, happy! If conversion or sales is the goal of the content, then you go for 'straight to the point' and clearly urge action. Which, of course, entails different content.
Content length and types
Het is goed om te weten waar jouw ideale websitebezoeker online aanwezig is en welke content zij daar graag zien. Welke social media kanalen gebruiken ze of welke nieuwsplatforms lezen ze? Zo kom je er ook achter welke content types je het beste kunt inzetten.
Kies hoe vaak je content wilt publiceren en wat de ideale lengte is. Uit onderzoek van SerpIQ blijkt bijvoorbeeld dat hoe langer de content is, des te groter de kans dat deze hoog in de organische zoekresultaten zal terugkomen. Daarentegen moet je de content niet onnodig lang maken. Het is wel belangrijk om content relevant en sterk te maken. Daarnaast gaat Google steeds meer kijken naar hoe jouw website, en de daarbij behorende content, ten opzichte van je bezoeker is ingericht en bepaald. Schrijf daarom je teksten niet alleen voor Google maar ook voor je bezoeker. De bezoeker is uiteindelijk de persoon die je wilt bereiken.
Creation
Als je jouw doelstellingen en doelgroep in kaart hebt gebracht, moet je op zoek naar relevante onderwerpen. Zoek uit welke vragen je regelmatig tegenkomt en wat er leeft onder je doelgroep. Als je antwoord kunt geven op deze vragen, heb je waardevolle content te pakken. Maar ook evenementen die op de planning staan en speel in op actueel nieuws uit de markt. Denk ook aan quotes, onderzoeken en verhalen.
Maak een content kalender om houvast en continuïteit te creëren. Hier kun je onder andere alle onderwerpen, publicatiedata, auteurs en content types in verwerken.
Getting Started
How do you get started? First, write a draft version of your article. Leave it for a day to optimize the content with fresh eyes. We recommend that you then have the text read through, or even rewritten, by an expert. Write an introduction and a conclusion. Add a call-to-action and come up with a catchy headline. And headings, of course! Many people scan an article before deciding whether to read it. Headings, bullet points, boxes and other things that are different from regular text help the reader do that.
Create short and concise sentences, and use no more than 15 words per sentence. Write your texts in a way that encourages the visitor to do something. In line with your goals, of course. Do you want to revamp the content on your website or create new content? Feel free to contact us. We are happy to help!
