Do you have a website design for your business? Are you engaging with social media? Are you sending out a newsletter? Are you going to advertise with Google Ads? If so, you're going to be using texts everywhere that you want to avoid online language errors.
The kind of texts you write can vary greatly from channel to channel. On your website this will be extensive information about your product or service, while on your social media will be short, powerful and enticing messages. What exactly should you pay attention to when writing this content? You need to pay attention to several things, but in this blog we will discuss one important one: online language mistakes!
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Different channels, different content
There are quite a few language errors on these various channels. Google doesn't get happy about this and so this can affect your ranking. But, this is still quite a tricky issue, as the rules on one channel are sometimes a bit different than on the other. For example, emojis are not allowed in Google Ads, while they work fine in a social media post. With this blog, we try to help you get started!
Website without online language errors
Have you had a website design done and are you getting started with textual content on various channels? If so, we've listed some common mistakes here that you can counteract!
Online language mistake 1: Spaces and spelling
Good spelling says something about your professionalism and accuracy. If you have a website design with spelling mistakes, you come across as sloppy: your texts were apparently not written by a professional and, moreover, the text has not been checked. Thus, it comes across as if you are sloppy and don't take your own website seriously.
Google is also getting smarter and can detect misspellings. With space usage, this is complicated at the moment. Due to the English influences on the Dutch language, people often write words apart where they should not. This can look sloppy to your customers, especially if the words are related to your own expertise. Do you design websites as an Internet marketing agency? Then don't describe yourself as an "internet marketing agency.
Google itself is slightly less sensitive to the space. Google does not yet recognize all incorrect space usage and sometimes still gives an incorrect suggestion itself. For example, if you want a website design and type into Google "internet marketing agency," Google will ask if you didn't mean "internet marketing agency. So there are still snags, but good spelling is still important anyway, so pay attention to your space usage!
We previously wrote a blog about space usage: Corona crisis or corona crisis? About spelling & SEO
Online language mistake 2: Punctuation
Make sure you have good punctuation, making your text easy to read. Too long sentences with hardly any punctuation do not please Google. Google wants the visitor to be able to read your text as clearly as possible, so it prefers periods and commas. So make sure your sentences are not too long and that you use proper punctuation when they are.
Speaking of punctuation: exclamation points don't always please Google either. Especially in Google Ads, exclamation points don't work well. In a title, they are not accepted anyway and in the ad text it's better to be sparing with them.
Online language mistake 3: Emojis, to use or not to use?
Until a few years ago, emojis in texts were not at all acceptable to Google. But of course, Google is also moving with the times. Nowadays, you can even use emojis in a SEO text It's also a great way to spice up your newsletter and social media posts.
With Google Ads, this is another story. When placing an emoji in your ad, you are currently still violating Google Ads terms of use. So use emoji's if it fits in your text and with your target audience, but never if it is an ad text.
Online language mistake 4: Using trendy language
Don't be tempted to put trendy language in your website or ad copy. Why?
- It comes across as unprofessional;
- Not everyone understands what it says. You may think you are appealing to a certain target group, but can also be quite wrong with this;
- Google doesn't understand what it says and rejects your ad, for example.
Website creation with correct language
Want a website design with correct language that Google understands? Not everyone is a copywriter, so luckily we have them at Monkey Vision ! Monkey Vision will pair you with one of our copywriters, who will professionally format the text for your new website.
Do you want a website design including good texts without online language errors? Then take contact on with Monkey Vision or start a project.
