There is also a focus on marketing in corona times. Did we say ¨also¨? Of course, we mean ¨right¨! With the extreme changes, the creative minds of every company will have to be addressed. Because, despite the changes, how do you ensure that your customers remain loyal to your product or service and continue to see its importance for now and/or later? Having a website design is a start, but of course it doesn't stop there.
Of course, it varies by company and industry where your opportunities lie. The nail salon would do well to focus on good customer service: keep good contact with customers, reschedule appointments and make sure that customers for nail products can go to your ecommerce store in the meantime. A website builder can work hard on his online marketing and network expansion: if companies are at a standstill now, they might just have time to have a new website design and work on a marketing strategy. So you can definitely capitalize on this!
But, there are of course do's and don'ts when it comes to marketing in corona times. It is very important to consider the gravity of change. Many people are struggling at the moment because of illnesses and deaths, as well as financial problems and sitting at home. A shouty tone or inappropriate message can then fall completely the wrong way, which can actually cause you to lose customers. Therefore, it is wise to approach everything with an appropriate tone.
Want to know more about marketing do's and don'ts in corona times? Then read on in this blog! Do you want a new website design in Remote? Then contact web designer Monkey Vision!
Marketing strategiesduring the lockdown
We highlight some points that we think are important to think about, regarding your marketing strategy in these times:
- A charity action? Play fair!
- Website design
- Interact online!
- Customer contact: the potential of good customer service
- Strike an appropriate tone
1. Action with a charity? Play fair!
Do you want your business to help a charity like the Red Cross? Do you have a catering business and want to provide space or food for healthcare workers who have to travel far or lend a hand to homeless shelters? All great ideas!
First, it is of course just a very nice gesture if you want to help a charity through an action. Secondly, you show your loyal and potential customers your helpful side and the strength behind your brand identity; they get a good impression of your company, which can also have a positive effect in the long term. There may be a touch of ¨Help us help you help yourself while also helping us" to this, but at the end of the day, what matters is that you are committed to a greater cause. That your good deed will stick is a nice bonus.
So make sure that you are truly altruistic and that you put the charity at the center. If you mainly want to make a profit yourself and obtain direct income, your clients may not like it and your company will suffer even more in the long run.
2. Website design Remote
You may have read it many times by now: despite the tough patch companies are getting into now, this is the time par excellence to work on your online marketing strategy. And that starts with a website design.
Having a website designed in this day and age is primarily an excellent way to streamline your communication. With a website you not only show your brand identity, service and products; a website is your tool for communicating with existing and new customers. With your website, keep customers informed about how your business is complying with the new measures, make contact, and ensure that orders and deliveries can be quickly arranged online. Digital service was already important, but is now even more important.
Do you want a website design in Remote? We would love to do that for you! We think along with you about goals that can be achieved in these times and how to deal with problems innovatively. Feel free to call us, ask us your question and website design is within reach.
3. Interact online!
We said it before: a website is an ideal platform to enable interaction with your customers. Through your website, let them know how you handle the measures and how they can best reach you.
In addition, social media is of course ideal for interacting with your customers. Get them moving through a fun sharing action: for example, have them make a video related to your product or service and ask them to send it to you. How nice if you later have several videos and can make a nice compilation! That way you stay involved with your customers and they stay involved with you.
4. Customer contact: the potential of good customer service
The corona crisis calls for you to get creative with your customer service. A great side benefit is that you can establish solid customer service now, which is also future-proof and can last beyond the crisis.
If you normally have everything handled by phone as much as possible, you may find that the pressure becomes too much. You will also notice that some cases are indeed best handled over the phone, but some questions could also have been handled via a chat service. For standard questions, for example, this is a good solution.
Make sure your customers are directed to a frequently asked questions page, or FAQ page. If their question is not listed here, you can direct them to your social media, chat function or WhatsApp to ask the question to someone. Then, if the chat doesn't work out, you can choose to call. That way, you can take some of the pressure off. Read more about communication tools in our blog: Online communication is more important than ever.
Want a website design in Remote with an FAQ page? We can help you with this! Get in touch with Monkey Vision.
5. Strike an appropriate tone
Have you come up with a cool campaign to raise money for charity? Do you know how to draw attention to your brand in corona times? Do you want to get your customers moving with clever advertising? All super good! But, watch your tone.
When getting your message out, remember that we are in a crisis: for some people, the only suffering is that they have to stay indoors at the moment, but there are also many people with financial problems, a distressed home situation or with illness and/or death in the family. Therefore, take care to always spread your message in appropriate language and with a calm tone.
A screaming message will rub many the wrong way and is just not wanted at the moment. If you've been paying close attention in recent weeks, you've probably noticed that even the bigger brands are doing this at the moment: the hysterical voice of the Kruidvat and Hemare advertisements is suddenly very calm, and we don't see the Albert Heijn's ubiquitous hamster advertisements anymore either. Take this as an example!
Website design in Remote
Our super tip: website design in Remote! Do you have the time and want a new marketing strategy: the time is now. Do you realize that this is the time, but also want to watch your finances? At Monkey Vision we make affordable websites from 495 euro. Wondering what we can do for you? Start a project!
