You were just doing so well: website design, everything SEO, marketing on point... Et voilà, nice and high in the Google ranking! Every day you check the search engine for your scoring keywords to see your nice ranking. But, what do you see now? You've fallen from your throne: you've dropped! How can that be? You were doing so well, weren't you?
Panic all around? No need to. After all, it can happen to the best of us: you drop a place (or two) in Google. Don't start pointing fingers and looking for someone to blame, because that is a waste of time and does no one any good. Apparently you were doing fine for a long time, but your competitors are doing just a little better at the moment. The good news: there is something you can do about it!
You are now going to figure out where on your website there is room for improvement. And you're going to look at what the competitor who is currently above you is doing: what made the difference? SEO and Google ranking are always changing, so you have to keep checking and fine-tuning it. SEO is not a quick fix, but something you keep working on forever.
Need website design in Remote by a web agency that thinks about your SEO and marketing strategy? Get in touch with Monkey Vision.
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Website building with SEO or link building package
Get a website design, you can do that at Monkey Vision. But we can do so much more! We make sure the SEO of your new website is in optimal order and also work behind the scenes on your link building. All ways to get you as high as possible in that Google Ranking!
Wil jij een website laten maken, maar wil je liever eerst zelf kijken hoe je jouw ranking kan beïnvloeden? Dat kan natuurlijk ook! In deze blog geven we je een korte Google ranking checklist cadeau, zodat je zelf kunt checken wat je allemaal moet controleren en wat er wellicht verbeterd kan worden.
Google ranking checklist
Do you have a website design and have been bumped from first place in Google? If so, there are a number of points you can start checking and improving.
You check among others:
Check 1: The competitor
You have been knocked out of first place by your competitor. So that basically means that Google has decided that the competitor's website meets the target audience 's search query better. This is a great starting point to use when comparing competing websites: why should Google find these websites better?
For example, you can check the following:
- Content
What do you think of the competitor's content: is it perhaps clearer and what makes it different from your content? - Gebruiksvriendelijkheid
Is de website van de concurrent misschien gebruiksvriendelijker? Heb je het idee dat bezoekers snel bij het juiste product of informatie komen? - Speed
Does your competitor's website load faster than yours?
Check 2: Title and meta description
The website that Google has ranked above your website, has probably been clicked more often by Google users in recent times. You can deduce from this that the competitor's title and meta description appeals to people more, or provides clear wording, for example.
Check that your current title and meta description are attractive and make clear what the visitor can find with you. For example, make sure you write your title and meta description as a ¨call-to-action¨, such as: ¨Superfast website design in Remote? Go to Monkey Visionor 'Save on your energy costs'.
Check 3: Content
Check your content: do the USPs(Unique Selling Points) of your company stand out? It is important that your visitors see at a glance what products you make or services you perform and what makes you unique. Make sure the USPs are central to the content of your website and other communications (such as social media).
Try to empathize with your target audience when rewriting your content: why do they visit your website and what are they looking for? Try to demonstrate (without being too literal!) why you are better than the competition. Make sure you do this clearly, concisely and powerfully: nobody wants to read rags of history.
Check 4: Usability
Take a critical look at the usability of your website. Visitors should be able to see at a glance what you have to offer and how to get here. If it takes too long for them to find an answer to solution, they will leave.
Through a clear menu structure with clear titles and clear call-to-actions you bring people quickly to where they need to be. It should be immediately clear what they can expect on the clicked pages.
Not sure if your web design is user-friendly? Our web designers are. Monkey Vision 's web designers can have a new website design created for you, or they can take a close look at your current website and improve it. Interested? Contact us and we will connect you to our team of web designers.
Check 5: Speed
Google aims to always give its users the best search results. And when it comes to the best search results, speed is an important factor for Google. So always check how fast or slow your website is by using handy tools.
If your website is too slow, these tools will tell you within seconds and what can be improved to make your website faster. Check out Google Pagespeed Insights or GTmetrix, for example.
Website building with domain authority & backlinks
And then you're not quite there yet: also check your domain authority and backlinks. Both have everything to do with link building. Will you have Monkey Vision Vision design your website for you? Then we can include your link building. Have you had your website designed before, but not by Monkey Vision? That does not matter, we can also do your link building for you.
Wondering what linkbuilding is and how it can influence your Google Ranking? Read all about our link building service.
Website build with SEO check
The Google ranking of your website is something you have to work on constantly: SEO is always moving, there is no final. If you have fallen in the rankings, this is very annoying, but not at all surprising. Put your shoulders to the wheel and see why it is that Google is currently favoring your competitors over you. When you see how this comes about, you can work on it.
Would you rather outsource this work and have it done? A specialist knows exactly which avenues to check and will get to work on the SEO and link building puzzle for you. Have you had a website designed by Monkey Vision? Then we will do this for you. Did you have your website designed by another party? Then we can help you too! Feel free to call 024 202 2068 or start a project directly.
