Hoe kun je in tijden van Corona klanten blijven betrekken bij jouw bedrijf? Ondanks dat er veel is veranderd, is dit voor veel bedrijven in deze tijd niet heel anders dan daarvoor. Hoe dan? Bij webbureau Monkey Vision zijn we van mening dat customer engagement op veel manieren te verwezenlijken is, waarbij een website laten maken manier numero uno is!
Through a new website design and a successful content campaign, you can increase engagement while positively impacting your visibility in the search engines. Because, with a beautiful new website and ditto campaign you not only increase your brand awareness, but also help improve your ranking within search engines.
Want a new website design in Remote? We can do that for you. Through a brand new web design, you give your brand a powerful online platform and increase your customer engagement. How about that? We'll tell you much more about that in this blog!
Website creation & customer engagement
There are all kinds of tools to improve customer engagement, of which a new website is one that we consider our expertise. The tricky thing with customer engagement, however, is that there is no single method to measure it directly. Therefore, we do this as best we can through tools we have made our own, such as analyzing website usage and the behavior of your visitors.
A visitor to your website should get a good impression in no more than 8 seconds: he/she needs to see who you are, what you do and whether your service or product is useful. When your website is quickly abandoned, we know engagement is low and there are areas for improvement. Work to do!
Get measurable results
To establish yourself as an authority in your industry and attract new loyal customers, it is necessary to engage your customers through the right marketing campaigns that lead to your website.
In addition to creating distinctive and valuable content, we have four methods that can deliver measurable results, namely:
- Reward commitment
- Live chat
- Social media plugins
- Surveys
We will address all these points in this blog. Want to get a website design in Remote by web design agency Monkey Vision? Then feel free to contact us!
1. Reward commitment
Everyone loves presents. We can say that as a matter of fact, right? So do your visitors! And these visitors probably don't mind going the extra mile for a free e-book, free trial or other gift. By doing so, you can collect data you need and show that you value user engagement on your website.
Moreover, it allows you to stimulate the first part of the sales funnel (or ¨sales funnel¨), as well as increased loyalty and higher number of purchases. In fact, research shows that users who have been offered something small for free are more likely to go for similar schemes in the future. So don't hesitate to give new visitors and loyal customers a gift!
2. Live chat
Through live chat, you can boost customer engagement on your website and provide personalized service. With live chat you can prevent customers from leaving the website when they cannot find an answer to their question. It also turns out that many customers prefer a chat conversation to a telephone conversation with customer service: this is often easier and low-threshold.
Another useful feature of live chat is the ability to collect consumer data while responding to customer concerns. The data includes, for example, demographics, interests and preferences. Using this collected data, you can later offer customers better services, show personalized offers and ensure specific targeting in campaigns.
3. Social media plugins
With social media buttons on your website, you not only engage customers, but you can also increase your website traffic. Ask customers to like or follow your social media pages (such as Facebook, Instagram, Linkedin, and Twitter), share your new content and promotions, and interact with your followers.
Proper interaction with your customers through social media requires a solid content marketing strategy. Make sure the content is relevant, personal and appealing to the customer. Visuals are attractive and appreciated: so use nice photos, illustrations or infographics.
Moreover, by using different social media platforms, you also ensure that your ranking in Google is improved. Google prefers posts that have been shared frequently on social media platforms.
4. Surveys
A survey is a good way to increase and maintain customer engagement. You can send this survey through a newsletter or email, but it can also be easily incorporated into the website (for example, on the sidebar or as a pop-up after a registration or order). For example, ask in the survey why users visit the web page and whether they found what they were looking for.
Make sure you keep the survey simple, for example by using checkboxes that can be easily checked. Want to add a comment section? You can, but make it optional. That way users who want to say something extra can leave it here and others can easily skip it.
Website design in Remote
There are lots of other ways to increase customer engagement! Think live streaming and tutorials, for example. Of course, what you deploy to increase engagement has to do with what suits your company and the customer. So think about it carefully: what fits your brand and with what can you achieve your goal?
One element is the same everywhere and always applies: make sure you have good content and appropriate content that appeals to your customers. You can do this by having a website design in Remote by web design agency Monkey Vision. We sit down with you, take a close look at your identity and target group and create a website that increases customer engagement and makes it measurable.
Interested? Then feel free to contact us and ask about the possibility of having a website created: Start a project.
