Have you had an ecommerce store design or website designed? In this blog, we list four key lessons for 2022.
And they are:
- Corona is a fact, but don't talk about it constantly
- Keep your Google My Company up to date
- Find online interaction: social media and webinars
- Don't get lost in the sea of online offerings
Don't have a website yet, but is this on the horizon for you? Then this blog is also ideal for you: read it and prepare a little bit for your customer communication in 2022!
Table of Contents
1. Corona is a fact, but don't talk about it constantly
Corona, corona, corona. Sorry, we start talking about it ourselves. And everyone does, constantly, all day. And that's pretty understandable. So do you have to keep reminding your clients that we're in a pandemic? No.
At the beginning of the pandemic, it was an excellent marketing and communications strategy. How does your company compare in corona time and how may things have changed? Very good if you are transparent about this!
By now we are a good two years on, still in that same pandemic, but maybe also a little bit used to it. We now know how things work and are (hopefully) a little less anxious.
Corona tired
Should you still engage your customers with corona terms? No, rather not. Why? We're a little corona tired. Is something changing in your company? Then be sure to communicate about it!
Try not to always relate further communications to the pandemic and instead try to exude hope. Be fresh, colorful and new, because that's what we all need!
2. Keep your Google My Company up to date
It was already important, but has become even more important in 2022: make sure your Google My Company is always up to date.
If your customers are standing in front of a closed door, can't reach you by phone, or have planned a comfortable evening at home while you have no delivery service, it means they have a negative experience with your company. This can be prevented simply by keeping your Google My Business up-to-date at all times.
Tip: New website? Then be sure to put your new domain name on your Google My Company too!
Did you know that Google my business has its own ranking system? How to optimize your Google my business learn in the videobelow....
The first thing people see in Google
Google My Company is the first thing people see in Google when they search for your company. They immediately see your address, phone number, opening hours, website and for example whether you have a drop-off or pick-up service.
It is very simple to maintain this and change data immediately when needed.
3. Online interaction: social media, chat and webinars
Do you want to keep your customers from losing sight of, continually excite and remind them of you/your service/your product? Then you need to use active and interactive marketing. You do this through various channels that suit your company, service or product.
Moet jij jouw klanten vaak toelichting geven? Kijk of je dit interactief kan maken door middel van een webinar. Zoek uit waar klanten behoefte aan hebben en koppel het webinar hieraan. Zorg dat jouw klanten weten wanneer het plaatsvindt en wat ze moeten doen om het te volgen en deel te nemen.
Note: practice makes perfect! If you do not have many participants the first time, or it does not go quite as you wanted, learn from this and do not stop immediately! You will see that if you do it more often more people will join and you will get better and better.
Furthermore, you can achieve online interaction in several ways:
- Website
Do we even need to mention it? It's very basic, but so important: if you want online interaction, you need a website.
- Chat
Integrate a chat feature into your website and trigger visitors to ask a question by speaking to them.
Make sure you can also be reached via WhatsApp. Did you know you can WhatsAppen Monkey Vision too?
- Social
We can't say it often enough: find out where your target audience is on social media and get them to find you! We already wrote a blog about it: Reaching your social media audience effectively is how you do it!
4. Don't get lost in the sea of online offerings
There is a lot online anno 2022. A lot! How do you make people see your business? There are many aspects to this.
On the one hand, it is a technical story: SEO, advertising, link building, web hosting and web maintenance. On the other hand, it's a marketing story: storytelling, web design, brand identity and social media.
Through all these aspects you make sure your audience finds you. But who are you and who is your audience? These are the questions you need to ask again and again and adapt your technical and narrative side to them.
You don't have to invent it yourself!
How do you do all this? You don't have to do it yourself! At Monkey Vision we help you in all these aspects.
Together we find out what your goals are and what marketing, technical and communication strategy fits them. Monkey Vision takes you by the hand elbow. Interested? Contact us or start a project right away!
