At the time of writing, more than 2 million companies exist in the United States. In itself a fun fact for the next birthday or pub quiz you're going to make, but there's a reason we're presenting you with this number. The fact that so many businesses exist in the United States means that there are probably also plenty of competitors for your business. The key is to make sure that you are the one who is found and remembered by potential customers. Become top of mind with your target group. A professional brand identity design that suits your company contributes directly to this. Reason enough to dive in, don't you think?
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What is actually covered by a brand identity?
A brand identity is a company's visual identity. Logo, color usage, typeface, photography style and form language. When planning a brand identity design, these are the elements you need to consider. To be recognizable, an organization needs to be consistent. If you use giant, blue capital letters one time and tiny, purple letters the next, no one will see the connection between these messages.
Whole new brand identity design or part of it?
As you have already read above, there are quite a few visual elements to think about when having your brand identity design (re)designed. If you don't already have a visual identity, it's definitely advisable to get the whole package. Unless you don't want to be highly visible of course, because after all, you create recognizability with it.
Should you already have part of your brand identity complete, it may be more convenient not to renew everything. A logo that has already been designed before, that you are happy with and that fits your organization, might be better left out. After all, this logo has already created recognition among (potential) customers, which you take away when you have a new logo designed. It is wise to check with a professional agency where you plan to have your brand identity design. We know just the place where you can do that right: Heroes & Weirdos.
New identity, new website?
You have a new, visual identity. Now you're ready for those hordes of new customers right? Well, to really step up and grow that does involve more. It's a good first step, it certainly needs to be said, but there are other aspects you then need to look at. For example, a professional brand identity actually includes a new, flashy website in that same, new style. This will make your company's visual identity stand out even more, because you will then include it here.
Total package
Are you convinced to go full on visibility and recognizability? At Monkey Vision everything is possible. A complete brand identity, website and online marketing; the complete package. Besides developing a website that reflects your new identity, we can go a step further. By taking over the online marketing, we ensure that your new visual style is reflected everywhere and is seen by as many potential customers as possible. This can be done through other channels, but we also make sure that prospects end up on your website through search engine optimization.
Corporate identity design by Heroes & Weirdos
Our friends at Heroes & Weirdos are heroes at brand identity design, which goes a step further than just a brand identity. If you are curious about what they have done and can do, check out their website. Like what you see? Then definitely get in touch!
