Your ecommerce store has been online for a while now. Over the past few months, you've focused on creating and developing quality content. By sharing content, such as search engine optimized blogs and creative social media posts, you want to ensure that relevant website visitors come to your ecommerce store. The only problem: so far, you have no idea whether this is producing positive results.
With many of our clients, we still encounter it. Continuing to post content without knowing if it resonates with the target audience. In the end, it turns out that they have no insight into the results and therefore no idea if their time and money investment is paying off. The first step in developing a good content strategy is to analyze your own ecommerce store and content. In this blog you can read what to look out for when analyzing your ecommerce store and online marketing strategy.
Identify the content your target audience perceives as most valuable
So it is important to be able to measure the results of your ecommerce store. Only in this way can you know if the content being shared is catching on. A good first step is to set up Google Analytics. This is a tool that gives you insight into the website data. By analyzing this properly, you have the opportunity to make improvements in the content.
Once registered and logged in, it is useful to see which pages are most visited. Click on behavior in the left bar and then hit "Site content. On this page, Google Analytics provides insight into the ecommerce store's best-performing pages. To know where the visitors mainly come from, click on one of the URLs. Then click on secondary dimensions and choose 'Source/Medium.' Now you can see exactly where your visitors come from.
This is also useful information to determine which channel will deliver the most. In addition, this information provides insight into what content users like most or find most valuable. Based on this, it is possible to develop an effective content strategy.
Analyze to what extent your ecommerce store is findable through the Google search engine
In addition to Google Analytics, Google Search Console is also a powerful tool to improve your ecommerce store performance. With Search Console you can see to what extent you are findable for users of the Google search engine. By clicking on "Index" and then on "Coverage" you can see the number of links that Google has indexed. In addition, on this page it is possible to see which URLs are not working. It is recommended that broken links be redirected to relevant pages.
Want to know what keywords your ecommerce store is being found on? Then go to "Performance" and click on the "Searches" tab. The "Performance" page also provides insight into the devices visitors use, which country they come from and which pages generate the most visits.
Discover your ecommerce store's load time
Fast website load time contributes to positive SEO results. With Google PageSpeed Insights, website owners can quickly and easily measure website load time. All you have to do is enter the URL of your ecommerce store and the tool does all the work. Afterwards, you get to see a score and possible optimization tips to make your ecommerce store faster.
Another powerful and free tool is GTmetrix. Also with this tool you can analyze the load time of your ecommerce store and get insight into areas for improvement.
Check your ecommerce store's SEO score
A great free tool is SEO Site CheckUp. This free tool analyzes your website in terms of SEO. The speed of your website is measured, but also whether the right keywords are applied. Enter the URL of a website and within seconds you will find a lot of relevant information. For a better and detailed insight on SEO, you can also use paid tools like WooRank, SEMRush or SE Ranking.
If you follow the steps in this blog, you will have a much better chance of developing an effective content strategy. In addition, it offers great insight into how you are performing in terms of online marketing. Online marketing can only be effective if you know exactly what you are doing, why you are doing it and for which target audience you are doing it. Want more information about effective online marketing strategies? Then contact one of our specialists.
